Literary Response to Passage from The Story of My Life by Helen Keller Essay

Literary Response to Passage from The Story of My Life by Helen Keller - Essay Example In literary works, however, where different perceptions, feelings and moods are to be conveyed alongside pure facts, analogies can be used to make the text more interesting, memorable and evocative for the reader. In this case the analogy of the ship is a good example of how the author uses language to represent emotional as well as factual elements in her life story. The passage occurs on the first page of Chapter IV in the book, and relates the child Helen Keller’s anticipation of meeting her teacher Anne Sullivan. It starts with a direct question to the reader: â€Å"Have you ever been at sea in a dense fog†¦Ã¢â‚¬  and it aims to represent the loss of human senses and the feeling of helplessness that this brings. In English the term â€Å"at sea† can be used literally, to mean undergoing a voyage on water, or figuratively, meaning that someone has lost his or her bearings, and is drifting far from land. Since it is difficult to imagine being blind and deaf as an actual experience, the analogy of standing on a ship in fog serves to illustrate what it feels like. Inanimate objects like the ship, take on human characteristics: â€Å"the great ship, tense and anxious, groped her way†¦Ã¢â‚¬  Just as the ship has â€Å"no way of knowing how near the harbor was† so Helen Keller had no idea what was about to happen to her. The ship is personified here, and this encourages the reader to step into the role of a ship heading for harbor. It is clear that Helen Keller’s imagination is doing its best to make up for the lack of sights and sounds to give clues to what is happening all around her. In the middle of the passage the author explains what the analogy of the ship means: â€Å"I was like that ship before my education began.† By using this statement as a key to the text, the reader can figure out that the ship is Helen Keller, the harbor is the safety and security that she found in the teachings and loving care that h er teacher brought her. A very interesting part of the analogy is found in the expression â€Å"a tangible white darkness shut you in.† This is an unusual expression because it makes reference to the human senses in an apparently contradictory way. Darkness is not normally something that you can touch, and so the word â€Å"tangible† is out of place, and furthermore, the adjective â€Å"white† is not usually used to describe darkness. This collocation sounds wrong, because the whole point about darkness is that it is precisely not white. Helen Keller deliberately places these contradictory words together because she is trying to find a way of describing the phenomenon of being deaf and blind. By mixing the sense of touch with an unusual use of color, she is emphasizing the way that a deaf and blind person uses other senses to imagine the way that the world is. This is a very inventive usage, and shows the author’s literary skill. The point is further expa nded when she links the word â€Å"light† with the word â€Å"love† in the phrase â€Å"the light of love.† The darkness she suffered as a child was also a spiritual one, and the analogy of a ship sailing into a harbour full of light conveys a sense of arrival to safety after a long spell of being afraid of the unknown. By addressing the reader directly, and using the ship analogy, Helen Keller depersonalizes her own suffering, but at the same time conveys the emotions she felt, and this is a very skilful use of the technique of analogy.

The Territorial Dispute over Dokdo Essay Example for Free

The Territorial Dispute over Dokdo Essay Dokdo is also recognized as the Liancourt Rocks. It consists of two tiny rocky islets, which are encircled by 33 smaller rocks. The Dokdo islets are situated around 215 kilometers off the eastern border of Korea. The two Islets that make up Dokdo are known as Suhdo and Dongdo. The estimated entire surface area covered by Dokdo is 0. 186 square kilometers. Both rocks that make Dokdo, actually are the remains of a prehistoric volcanic hollow and are a asylum for Petrels and black-tailed gulls and more than a few partially prevalent plants. The Liancourt Rocks is known as Tokto in Korea and it is known as Takeshima in Japan. Sovereignty over the isles is contested between Japan and South Korea. South Korea has commanded Dokdo since July 1954. Both the Korean and Japanese names have altered from time to time. Both of the countries claim an extensive historical and geographical connection with the isles. With this claim, the question that emerges is that why it is so important that both the countries are fighting for the small islets. The name given to the Dokdo, i. e. Liancourt Rocks has come from the French whaling ship Liancourt, which represented the islets in 1849. The rationale behind this fighting is that both the countries have several concerns regarding the Dokdo’s surrounding waters and seabed including areas that may embrace some 600 million tons of natural gas. This gas hydrate can become the next period’s energy origin. In addition, seafood is also the imperative resource for both the countries. The Korean Japanese Claims Koreans claim that Dokdo is an constitutional dominion of Korea as it has been a part of Korean territory since 512 A. D. The first Japanese had written a record on Dokdo and the Records on observations in Onshu have been published in 1667, which admit the fact that Koreans have right over Dokdo. The Japanese declare that they had held Dokdo in the Japanese Empire in 1905. This act of Japanese was opposed by Koreans as they said that Japanese are taking advantage of Koreas political weakness vis-a-vis. Koreans rightfully argue for the Dokdo as at the time when Japan declared that they were containing Dokdo into their empire, Korea was not able to effectively protest the Japanese action because Japan had previously taken charge of the foreign matters of Korea by means of the Protectorate Treaty of 1905, which is also known as the Eulsa Treaty or the Second Japan-Korea Agreement. The confirmation of the treaty itself had been impelled on Korea by the Japanese commission, which shows that Japanese were wrong in their claim to Dokdo. All the history of Dokdo and both the countries’ claims represents the Korean side and also points out that the Japanese did not notify the Korean Government of their claim until 1906. In 1906, Korean officials at both confined and nationwide levels recognized the facts and documented the Japanese action as an encroachment of Korean sovereignty. On the other hand, due to the loss of their nation’s freedom and foreign matters potentiality, no action was taken by them. In 1947, the Japanese Foreign Ministry mentioned the U. S. occupation authorities regarding Japan’s assert to reign over both Ullung and Dokdo Island. Since then, throughout the peace treaty negotiations, Japan desired to decide U. S. notion pertaining to the island. The Japanese ministers refused Korea’s ownership on the bases that there was no existence of the Korean name on the island, which is quite wrong. Japanese also tried to regain the Dokdo during the negotiations of the peace treaty, but they were failed. Dokdo’s sovereignty was not decided by the peace treaty due to the weaknesses of the president of the Republic of Korea, who did not efficiently concentrated his government’s attending on the ownership of Dokdo over Korea’s territorial pertains. Government of Korea never daunted to allow for a scholarly study of the Korean historical record on Dokdo and due to this, it had faced an unresolved dispute from Japanese, whereas Japanese had undertaken an extensive study on the history of the island to which Japan had used as the basis for its claim regarding its sovereignty over Dokdo. Due to all these weaknesses of Korea, they are not able to prove records in their favor, but all these things do not matter as the truth is this that the Dokdo ownership truly lies in the hands of Koreans. References Dokdo History. (2007). Retrieved March 27, 2009, from http://english. dokdohistory. com/dokdo-history/dokdo-administrative-district. html Dokdo or Takeshima. (2009, February). Retrieved March 27, 2009, from http://www. boston. com/bigpicture/2009/02/dokdo_or_takeshima. html The Territorial Dispute over Dokdo. (2008). Retrieved March 27, 2009, from http://www. junanworld. pe. kr/595 Lovmo, M. S. The Territorial Dispute over Dokdo. Retrieved March 27, 2009, from http://www. geocities. com/mlovmo/page4. html A Brief Background of Dokdo Takeshima Island. Retrieved March 27, 2009, from http://www. dokdo-takeshima.com/ Dokdo: The Territorial Dispute between Japan and South Korea. Retrieved March 27, 2009, from http://www. pages. drexel. edu/~tm76/politics. doc Dokdo East Sea. (2009). Retrieved March 27, 2009, from http://www. korea. net/issues/issue_dokdo_eastsea. asp? from=dokdo_eastsea The Far East of the Korean Territory. (2004). Retrieved March 27, 2009, from http://www. dokdocorea. com/ The History of Dokdo. (2007). Retrieved March 27, 2009, from http://www. dokdocorea. com/report/history_dokdo. pdf Dokdo in the East Sea of Korea. (2005). Retrieved March 27, 2009, from http://www.indymedia. org. uk/en/regions/london/2005/03/307419. html Disputes over Ullungdo and Tokdo at the End of the 17th Century. Retrieved March 27, 2009, from http://www2. gol. com/users/hsmr/Content/East%20Asia/Korea/Dokto_Island/History/Shin_Yong-ha_3. html Japans Unfounded Territorial Claims about Dokdo Dispute. (2007). Retrieved March 27, 2009, from http://english. dokdohistory. com/dokdo-history/dokdo-dispute. html Weinstein, M. (2006, May). South Korea-Japan Dokdo/Takeshima Dispute: Toward Confrontation. Japan Focus. Retrieved March 27, 2009, from http://japanfocus.

Digital Forensic Computers Forensic Forensic Models Information Technology Essay

Digital Forensic Computers Forensic Forensic Models Information Technology Essay Today the increasing number of computer and electronics components has demanded the use of Digital forensic showing that the digital forensics can be implemented in specialized fields of law enforcement, computer security, and national defense. In the information technology period, information stored in the devices are digital as mostly the institution or organization use computer storage media as compare to paper used by writers, scholars, scientists, musicians, and public figures. This gives new challenges to these concern persons related to accessing and preserving information, data recovery and maintaining trust. In this article, review of the currently available investigation processes, methodologies, different tools used by forensics experts and finally a conclusion will be done. Keywords Digital Forensic, Computer Forensic, Forensic Models, Computer Forensic Investigation, Digital Forensic Methods, Forensic Techniques, Forensic Tools Introduction Digital forensics is the branch of forensic involving the recovery and investigation of material found in digital devices due to incident of computer crime occurrence. Digital forensic is a synonym for the computer forensic in early start but today it includes other area of investigation like computer, database, and network, mobile which are capable of storing digital data. Due to much advancement in various types of technology devices, media, digital forensics has defined the sub branches according to the investigation required. One of the digital forensics branches are Computer forensics, Mobile device forensics, Network forensics, Forensic data analysis and Database forensics. Computer forensics involves the examination of the digital media stored in the computers for investigation purpose, mobile forensic is recovery of digital evidence from a mobile device, network forensic is the getting evidence related to network traffic, information gathering or evidence collection of intrusion detection, forensic data analysis is investigate the pattern of fraudulent action using structure data while the final one is database forensic is the study of databases and their metadata including the its contents, log files and in-RAM data investigation. When the computer forensic is in consideration usually three different sets of people from Law Enforcement agencies, Military, Business Industry are involved with the intention of tracking down attackers/hackers and criminals who attack the security of systems and use computers for unauthorized activities. Computer Forensic address the issues of National and Information Security, Corporate Espionage, White Collar Crime, Child Pornography, Traditional Crime, Incident Response, Employee Monitoring, Privacy Issues. In the following this paper start with investigation phases, methods and techniques and tools how this information helps the novice in the computer, network, mobile and database forensic. Forensic Methodologies à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬ Phases of Computer Forensic Before discussing the forensic methodologies one should be familiar with the few terms of forensic terms. One of them is forensic evidence. A brief overview of evidence, categorization, rules, standard guide, and its basic principles in order to ensure the chain of custody will be outlined. Evidence is any item or information gathered at the scene of a crime, or at related locations, which is found to be relevant to an investigation. There are many different types of evidence, from DNA and tire marks, to bloodstains and fingerprints Evidence should be Admissible, Authentic, Complete, Reliable and Believable. Evidence chain of custody protects its integrity. It can be categorized as primary (best type evidence using documentation), secondary (Oral or eye witness), direct, conclusive, circumstantial, corroborative and opinion evidence. There are guides available for Computer Based Evidence e.g. By Association of Chief Police Officers. During evidence collection following principle should be strictly followed by investigator There should be no change of data on a computer or other media taken Person should be competent while accessing original data held on a target computer Audit trail or other record of all processes applied to computer-based evidence should be created and preserved. He will ensure the law and principles of possession and access to information contained in a computer. So many forensic investigation processes have been developed till now. The objective in this paper is to make the forensic investigation process or model with common phases of forensic to perform the intended investigation as compared to others model. Few models that exist are mentioned below. Computer Forensic Investigative Process (1984) Abstract Digital Forensics Model (ADFM) (2002) Enhanced Digital Investigation Process Model (EDIP) (2004) Computer Forensics Field Triage Process Model (CFFTPM) (2006) Scientific Crime Scene Investigation Model (2001) Common Process Model for Incident and Computer Forensics (2007) Network Forensic Generic Process Model (2010) Here is the generic investigation process namely the Generic Computer Forensic Investigation Model (GCFIM) proposed in this article that share the common phases with previously developed models. Figure below, demonstrate the proposed GCFIM. Model (GCFIM).JPG Pre Process is the first phase of Generic Computer Forensic Investigation Model. In this phase the tasks are linked to other tasks that required to be completed before the investigating and collecting the official data. These tasks are having the required approval from concern authority, preparing and setting up of the tools to be utilized, etc. Acquisition and Preservation is the second phase of Generic Computer Forensic Investigation Model. In this phase tasks performed related to the acquiring and collecting evidence in acceptable manner in which concern data is together base on the accepted methods utilizing a variety of recovery techniques, then the task is identifying the digital components from the acquired evidence, and finally in this phase the tasks are transporting, storing and preserving of data such as creating a good quality case management and ensuring an acceptable chain of custody. Overall, this phase is where all concern data are captured, stored and presented for the next phase. Analysis is the third phase of Generic Computer Forensic Investigation Model. This is the core and the heart of the forensic investigation process. It has the largest part of phases including the tasks such as evidence tracing and validation, recovery of hidden or encrypted data, data mining, and timeline etc. Different types of analysis are performed on the acquired data using the appropriate tools and techniques to recognize the source of crime and eventually discovering the person accountable of the crime. Presentation is the fourth phase of Generic Computer Forensic Investigation Model. The finding from analysis phase are documented and presented to the authority with expert testimony. The documentation presented also includes the adequate and acceptable evidence in order to understand by the concern party easily. The final outcome from this phase is either to prove or disprove the alleged criminal acts. Post-Process is the last phase of Generic Computer Forensic Investigation Model. This phase concerns only the appropriate finishing of the investigation work. Digital and physical evidence should be appropriately handed over to the authorize owner and kept in secure place, if required. Finally but not the last, if there is a need to review the investigative process in each phase it should be done for the perfection of the future investigations. Challenges during Forensic Investigation There are some technical, legal, resource as well as general and specific challenges during the investigators face. Technical challenges are faced in finding the criminals over the internet; legal challenges are the result of not competitive with the currently technology, social environment and structure while the challenges in resources that the support should be available in all levels. The challenges that are faced during computer forensic in general and specific are the tools or techniques limitation from the private sector, no standard definition and agreements of computer crime, no proper background availability to perform testing, huge number of Operating System platforms and file formats due to which unavailability of experts with true titles. Other than these challenges during investigation it may take large space of memory from Gigabytes to Terabytes or even may require the storage area network. For computer forensic expert it is also challenging to have the expertise in RA ID level, embedded system along with Network and Grid computing. Forensic Tools Now in the following few of the forensic tools in the domain of computer, network, mobile, database and some others are briefly described. Reason for Using Computer Forensics Tools There are multiple reasons for choosing the computer forensics tools like systems utilized by the defendants and litigants, to recover the lost data in case of hardware or software malfunction, to investigate about the computer usage in case of employee termination or when the system is attacked by an intruder. To investigate computer crimes different computer forensic tools like disk imaging software for the file structure and hard disk content can be used, for comparing the data between original and copy Hashing tools can be used which assigns unique number for violation verification and for recovery the lost data or deleted data recovery programs can be used. Similarly software and hardware write tools can be used to reconstruct the hard drive bit by bit as these tools generate the copy of hard disk. Encase is well know commercial tool that can perform various tasks like disk imaging and verification and analysis of data while PC Inspector File Recovery is a free tool helps in revealing and recovering the contents stored in any type of storage media that is connected with the computer even if the content is deleted. Network forensics Network forensics deals with the capture, recording or analysis of network events in order to discover evidential information about the source of security attacks in a court of law. There is a tool known as eMailTrackerPro that can track down the sender message by detecting the IP address in the header. If there is a need to view all information like IP address, country information or domain information SmartWhoIs can be used as free available network utility. To perform the web forensic famously known tool Mandiant Web Historian can help forensic examiner to verify how the intruders looked into the different sites by reviewing the history files of web site. Other tool Index.dat can be used to view the browsing history, the cookies and the cache as it gives the critical information about a cookie like its key-value pair, the website address associated with the cookie, the date/time the cookie was first created and last accessed and etc. Ethereal is network packet analyzer, WinPcap is the packet capture tool used to capture the packets and AirPcap is the packet capture tool for the IEEE 802.11b/g Wireless LAN interfaces. Mobile Forensics Mobile forensics as the name implies is to investigate data from mobile device for evidence purpose regardless of the mobile system of GSM / GPRS / WIFI technology. Investigator concentrate on either call data or SMS/Email data with the help of different commercial, non commercial, open source, command line or physical mobile forensic tools. The forensics process for mobile devices differ in these three main categories: seizure, acquisition, and examination/analysis while other aspects of the computer forensic process still apply. Some Commercial Forensic Tools include AccessDatas MPE+, FINALMobile Forensics by FINALDATA, Oxygen Forensic Suite, while Open source tools include iPhone Analyzer, the Mobile Internal Acquisition Tool, and TULP2G plug-ins. Performing mobile forensic using command line System commands, AT modem commands and Unix command dd can be used. Database Forensic Tools used for database forensic are ACL, Idea and Arbutus as it is the forensic study of databases and their metadata. These tools record action in the documented form about the forensic expert on the database as he uses database contents, log files and in-RAM data. Still there is need to do research in this field to perform database forensic that demands skill experts. Conclusion The information provided in this article helps the reader with basic understanding of digital forensic and its branches with the aim to do further research in specific area of this field. Different Forensic methodologies are outlined in order to give the choice to forensic expert to choose this methodology or design his own process model. Further the different tools especially the open source one can enhance the forensic expert skills. Today the technology is advancing very rapidly and developing skills in multiple areas enhances the professional career and money value of the individual.

An Observation of My Friend Essay -- Profile Essays, Observation Essay

Sunday - the day of self-loathing for most college students who have squandered their weekends and dread the awaiting workload. Crammed into lounge booths, commiserating over brunch, students nurse sullen moods and hangovers with orange juice and french toast. Allen Wilcox is playing with his broccoli, head cocked, eyes crossed. Looking sidelong to make sure that people are watching, he picks up the half-bagel from his plate, thick with cream cheese, stands up on his chair and rubs it erotically all over the front of his pants. This is so typical. Allen’s world is a stage and the spotlight is on him. We are, all of us, the audience for his life-series of mini-dramas packed with love and heartbreak, pranks and partying and outbreaks of rage. His behavior may be juvenile, but most of us would rather say it is something outlandish, or playful, or just simply and extravagantly histrionic. Allen makes people laugh and sometimes speaks beautifully (did you know that he writes poetry?). This is the same young man who, last summer, kicked a hole through both layers of sheet rock in the ho...

Dear John, Book vs Movie

Author Nicholas Sparks added to his list of best sellers with the novel Dear John. Dear John is a love story, love stories make big money in movie form, so the novels are popular to make into a movie. Books and movies are two forms of entertainment that are closely related and we overlook the differences among them. There are many similarities between the two, but there are also major differences. If one has never read a novel and then watched the movie version of the novel they may not have experienced this comparison and contrast to the the two forms Even though Dear John contains similarieties and differences the message still remains the same.. Love. The first major contrast is that each form has a different author. Nicholas Sparks wrote the novel and Jamie Linden turned the novel into a screenplay which was then directed by Lasse Hallstrom. Sparks has written both the novel and screenplays for some of his other works but turned the screenplay writing over to Jamie Linden for this project. When there is a separate author on the novel and screenplay the initial story is almost certain to be written differently based on the second authors interpretation of the original authors work. In some instances there is a third interpretation with a director of the movie. A lot can go wrong when the original story is interpreted differently by the author that writes the screenplay and a director that then directs. Michael O’ Sullivan of The Washington Post, wrote in a review of the movie, â€Å"I think our relationship is in trouble†. O’ Sullivan is trying to get across to the reader of this article that the movie’s story has problems and disappoints him as a viewer. A. O. Scott of the NY Times reports that â€Å"Jamie Linden is careful to respect the vague, whispery tones of Mr. Spark’s writing† but â€Å"did however, change the books ending in a way that both deepens and blunts its impact†. The author of the book or movie explains themes, symbols, and the main plot in different ways. Movies may be easier for the audiences to visualize the story, but, books may leave room for readers to use their own imagination. Ending change is another major contast of these two forms of Dear John. The book version The author of the book or movie explains themes, symbols, and the main plot in different ways. Movies may be easier for the audiences to visualize the story, but, books may leave room for readers to use their own imagination.

Use of the Word Analogies in the ESL Classroom

Use of the Word Analogies in the ESL Classroom Using words analogies is a useful way of building vocabulary. Word analogies can be created using many different categories. Here is a simple example of a word analogy: Hot is to cold as up is to down OR hot - cold | up - down This is an example of a word analogy using antonyms. Here are a number of word analogies in a wide variety of categories.   Word Analogies: Antonyms or Opposites hot - cold | up - downblack - white | happy - sadlaugh - cry | rich - poorcrazy - sane | large - small Word Analogies: Relationships Expressing a Part of the Whole eye - head | finger - handcent - dollar | inch - footeraser - pencil | CPU - computerwheel - car | sink - plumbing Word Analogies: Relationships Between Numbers one - two | two - four1/2 - 1 | 10 - 20six - thirty-six | two - four100 - 1,000 | 1,000 - 10,000 Word Analogies: Sequences breakfast - lunch | morning - afternoonMonday - Tuesday | AM - PMwork - earn | plant - harvestleave - arrive | get up - go to sleep Word Analogies: Objects and Their Uses (noun - verb) pen - write | food - eatlawn - mow | coffee - drinksugar - sweeten | ball - throwbutton - push | letter - mail Word Analogies: Objects and Their Users (thing - person) library - student | computer - programmercar - driver | piano - musicianbrush - painter | football - quarterbackdoll - child | cell phone - teenager Word Analogies: Grammatical Relationships I - me | He - himdrive - driven | fly - flownto think - thinking | to shout - shoutingsome - any | already - yet Word Analogies: Group Relationships student - class | member - clubplayer - team | representative - congressjudge - court | policeman - police forceviolin player - orchestra | teller - bank Word Analogies: Cause and Effect (adjective - verb) thirsty - drink | tired - sleepdirty - wash | funny - laughwet - dry | hot - cool downcurious - ask | sad - cry

Black Feminism in Britain essays

Black Feminism in Britain essays Black feminism in Britain is a very strong issue. This topic could be addressed in so many ways, so I decided to address the issue through others writings. Black women have been pressing the issue of equality for a very long time now, and being black women presents a two -fold issue on equality. Being Black automatically make you a minority and being a woman takes away from your standpoint even more. This is why Hazel Carby feels that being just a feminist is nit enough; there are more issues than those that are addressed by whit feminist for the black woman. Hazel Cardys article " White Woman Listen! Black Feminism and the Boundaries of Sisterhood," examines the way in which feminist revisionist history has reconstructed itself by appropriating the power of privilege of the historiography in order to marginalize black women in their absences and misrepresent them in their presence. In my view, it is precisely the incorporation of feminism in the worlds system and power. The concern is not one with the feminist theory and more with the misuse and abuse of black women in Britain. Black women in Britain have had a lot of battles to fight to get to where they are today, and even today they are still not equal with men in society. The black women of Britain had to not only endure migration, but hey had to also endure loosing high education positions for lower paying jobs and many had to leave their families and come to Britain alone. They did come to Britain for the fast cars and big cities; these women came over to make a living so that their families could survive. They thought that they were coming to the land of opportunity, but when they arrived in Britain they were in for a rude awakening. There the push and pull factor that is present in this situation. In the Caribbean there were little to no jobs available and that is the push factor, the pull factor is that in Britain there were many jobs opening up for the people. ...

The History of Potato Chips

The History of Potato Chips Legend has it that the potato chip was born out of a tiff between a little-known cook and one of the wealthiest people in American history.   The incident was alleged to have taken place  on August 24, 1853.  George Crum, who was  half African and half native American, was working as a cook at a resort in  Saratoga Springs, New York at the time. During his shift, a disgruntled customer kept sending back an order of french fries, complaining that they were too thick. Frustrated, Crum prepared a new batch using potatoes that were sliced paper thin and fried to a crisp. Surprisingly, the customer, who happened to be railroad tycoon Cornelius Vanderbilt,  loved it. However, that version of events was contradicted by his sister Kate Speck  Wicks. In fact, no official accounts ever proved that Crum claimed to have invented the potato chip. But in Wicks obituary, it was stated flatly that she first invented and fried the famous Saratoga Chips, also known as potato chips.  Besides that, the first popular reference to potato chips can be found in the novel A Tale Of Two Cities, written by Charles Dickens. In it, he refers to them as â€Å"husky chips of potatoes.† In any case, potato chips did not gain widespread popularity until the 1920s. Around that time,  an  entrepreneur from California named  Laura Scudder  began selling chips in wax paper bags that were sealed with a warm iron in order to  reduce crumbling while keeping the chips fresh and crisp. Over time, the innovative packaging method allowed for the first time the mass production and distribution of potato chips, which began in 1926.  Today, chips are packaged in plastic bags and pumped with nitrogen gas to extend the products shelf life. The process also helps prevent the chips from getting crushed. During the 1920s, an American businessman from North Carolina named  Herman Lay began selling  potato chips out of the trunk of his car to grocers across the south. By 1938, Lay was so successful that his  Lays brand chips went into mass production and eventually became the  first successfully marketed national brand. Among the companys biggest contributions is the introduction of a crinkle-cut Ruffled chips product that tended to be  sturdier and thus less prone to breakage.   It wasnt until the 1950s though that stores started carrying potato chips in various flavors.  This was all thanks to Joe Spud Murphy, the owner of an Irish chip company named Tayto.  He developed a technology that allowed seasoning to be added during the cooking process. The first seasoned potato chip products came in two flavors:  Cheese Onion and Salt Vinegar. Pretty soon, several companies would express interest in securing the rights to Taytos technique.  Ã‚   In 1963, Lay’s Potato Chips left a memorable mark on the countrys cultural consciousness  when the company hired advertising company Young Rubicam to come up with the popular trademark slogan  Betcha can’t eat just one.†Ã‚  Soon sales went international with a marketing campaign that featured celebrity  actor Bert Lahr in a series of commercials in which he played various historical figures such as George Washington, Ceasar, and Christopher Columbus.

Juvenile Justice Coursework Example | Topics and Well Written Essays - 2250 words

Juvenile Justice - Coursework Example Due to this difference in opinion, people has not yet arrived to the real definition of this kind of behavior as they do not understand it better. Some theorists gave out their opinion concerning this matter of delinquency saying that one of the major factors that they think formed the basis for delinquency was a combination of both peer and the socio-economic conditions. (b) Did it help make real some of the issues addressed in our text? A sample test or experiment was carried out by some of the two individuals whose interests were aimed at finding the real cause of delinquency because they found it more common in children. In their study or experiment, they used over 338 children of which they found out that there were three causes of delinquency, one being the relationship between the children and their parents. This was termed as one of the key cause because they realized that most of the parents do not punish their children even if they commit a serious offence or mistake. Secon dly, is the peer pressure that they define as involvement in bad companies that end up misleading some of the youths. The kind of punishment mentioned in the first cause result does not necessarily mean that it is the main cause but just an action that can help in controlling delinquency. (c) Are you hopeful for the next generation of young people? The control statuses expected of parents are not just to punish but also to reward and appreciate any good thing done by our children. Juvenile as one of the issues of concern in today’s world, has various definitions depend on how one understands it. This is a matter of concern because it does not affect the adults but children who are believed to be the leaders of tomorrow. This behavior is not always common on adult but in some rare cases. Various experts concerning the issue gave out various methods but all fell in vain, as people did not still know the real meaning of delinquency and some of the effects that were associated wi th it. A large number that fall victim to this kind of behavior are children who are still under the umbrella of their parents. This is one of the reasons as to why a large amount of victims comes out from this bracket of children. Children are still weak in a number of ways for they do not also understand the real meaning of life and some of its aspects which could be either negative or positive. Wong is also one of the researchers concerning this issue, gave out his results that delinquency is brought about by so many things or activities that one involve himself in. He says that the basis of this kind of behavior is idleness or lack of a constructive work that can keep one busy. He also defines some of the human activities and relates them to this kind of behavior. As per his perception and finding, there are long term activities that one may involve himself in and those that are referred to as short term activities. The short term activities are those that are always of benefit to the person who involves in it. One of these short term activities is smoking. From this example, Wong also says that those who involve in long term activities do not always fall victims to delinquency as they are focused and have dreams of which they intend to realize in life. In very many nations, this issue is always a big problem as they did not have ideal ways of dealing with or curbing this

Military Tradition of Ancient People Research Paper

Military Tradition of Ancient People - Research Paper Example The Mongol people had historically transformed from hunters and gatherers to nomadic herdsmen, and adopted numerous religious faiths within the leadership and its pollution, due to the vast interaction with people from neighboring territories. There is always an argument over the success of the Mongols army torn between quantity and quality in their functions, but the fact remains that they were well equipped and skilled for any conquest, being contributed by their geographical locations and effective political leadership to coordinate the military. The military force was organized effectively to accomplish the objectives of the empire; the Mongols culture, politics, and geographical locations played a big role to shape the strategic intelligence of the military, though the religious freedom among them paved way for the expansion of the empire as well as its decline. Geographical Location Mongolia is historically known to have been situated in the northern area of China and on the Ea st of the Altai Mountains. 1The region was a high plateau, covered with grass, which was sufficient for their herds grazing and associated with the successive emergence of ancient Mongolia tribesmen, to attack their sedentary neighbors. Therefore, as a way of life, the Mongols people were used to operating in the open grassland field that stretched from central parts of Europe into Asia. From the experience of horse riding in such fields, the nomads’ lifestyle on the steppes and the struggles they faced each day for survival came to shape the Mongolian forces that consisted the people from the steppe. According to 2Barnes, unlike the other European knights who were considered professionally trained, the Mongolian warriors or Mongolian force had experienced a tough lifestyle having to fight against each other and nature, to become hardy people before contributing to their abilities as warriors. As a result of their nomadic lifestyle, they taught their children how to ride hors es on the steppes, while grazing the animals at an early age. 3Meaning the children grew up with better skills in (horsemanship) riding, managing, and gallops. This was effective in their future armies’ movement across the different terrains, since their horses were strong to withstand the different conditions in vast lands, weather, and even their feed. The advantage of the steppes and the horse riding across them, and different lands patterns in the vast geographical regions, made both the horses and the riders develop legendary endurance to accomplish the objective of the Mongols army at any invasion. According to 4Carlton, the Mongols army appeared to move twice the pace of their enemies and often victorious, even if they were at a disadvantage than their opponents to achieve success. It simply means that their bodies had adjusted to harsh conditions, and could even travel for long distances without food or having to carry lot of bulky food. It follows the theory of evolu tion to winning the battle for survival, which associates sensory experience and environmental forces to improving the knowledge. Their experience in horse riding had made them become like natural horse riders providing them a high degree of flexibility and speed into distant territories. 5Barner further mentions that the riding skills were an advantage to them, such

Leadership and change Essay Example | Topics and Well Written Essays - 2500 words

Leadership and change - Essay Example Transformational leaders have the capability to encourage others, supporting their followers to respect and trust them. Companies require leaders who are capable of coping with this massive change, maintain day to day functions, and offer a competitive gain even at the time of downsizing. Transformational leaders can motivate and encourage their followers, uniting them for a combined cause, causing better productivity, performance, as well as job significance. The second section - Literature Review - will highlight the theories and concepts of transformational leadership. Third section will explain why transformational leadership is the appropriate approach to adopt at the time of downsizing. Fourth section will discuss the limitations of this leadership approach. Fifth section will reflect on the needs to develop the appropriate leadership skills, and sixth chapter will conclude the paper by providing the summary of the findings. The theory of transformational leadership has its origins with leadership scholar James MacGregor (Bass & Riggio, 2012). He presented the preliminary framework for the theory of transformational leadership by recognizing what he believed two opposed aspects - transactional leadership and transformational leadership (Bass & Riggio, 2012, p. 102). In transactional leadership, leaders keep a rapport with their team as a series of â€Å"exchanges or bargains† (Avolio & Yammarino, 2013, p. 82) to satisfy existing requirements. Transformational leadership bypasses the conventional form of exchanging incentives and attains preferred performance by intellectually motivating, and encouraging followers to go beyond their self-interests for a better mutual objective. Leadership has exceeded beyond the basis of simplifying the necessary performance of staff to boost the value of the productivity. Kearney & Gebert (2009) significantly developed

Comparison between Spain and the UAE Essay Example | Topics and Well Written Essays - 1000 words

Comparison between Spain and the UAE - Essay Example A further similarity is the type of ethnic music that is enjoyed by both cultures. When one thinks of Spanish music they of course immediately identify with the guitar (Kuehl-White 2012 p. 51). However, unbeknownst to most, the classical guitar is also a mainstay of Arabic music as exhibited within the UAE and other Arabic cultures as well. In this way, although the musical styles may be quite different and the theory and stylistic differences of the chords wholly dissimilar, the fact of the matter is that both cultures employ the same musical instrument to affect music within their own countries. Similarly, when one considers the issue of art in both Spain and within the UAE, key similarities can also be noted. Again, this is partly due to the fact that the Moorish influence in Spain had a profound effect on the understanding and application of art both during and long after the Moorish Empire ultimately withdrew from Iberia.Likewise, a key cultural difference between Spain and the UAE is that of the religious systems that have for so long defined their populations and culture. In Spain, the Catholic Church has dominated the political and cultural process since a few hundred years after the death of Christ. Similarly, the UAE has been predominately Muslim since only a few years after the death of Mohammed. Likewise, another primary cultural difference relates to the fact that Spain has been primarily influenced by European culture and the UAE has been primarily focused on Arabian culture.... A further similarity is the type of ethnic music that is enjoyed by both cultures. When one thinks of Spanish music they of course immediately identify with the guitar (Kuehl-White 2012 p. 51). However, unbeknownst to most, the classical guitar is also a mainstay of Arabic music as exhibited within the UAE and other Arabic cultures as well. In this way, although the musical styles may be quite different and the theory and stylistic differences of the chords wholly dissimilar, the fact of the matter is that both cultures employ the same musical instrument to effect music within their own countries. Similarly, when one considers the issue of art in both Spain and within the UAE, key similarities can also be noted. Again, this is partly due to the fact that the Moorish influence in Spain had a profound effect on the understanding and application of art both during and long after the Moorish Empire ultimately withdrew from Iberia. Likewise, a key cultural difference between Spain and the UAE is that of the religious systems that have for so long defined their populations and culture. In Spain, the Catholic Church has dominated the political and cultural process since a few hundred years after the death of Christ. Similarly, the UAE has been predominately Muslim since only a few years after the death of Mohammed. In this way, the key cultural religious difference between the two cultures is evidenced. Likewise, another primary cultural difference relates to the fact that Spain has been primarily influenced by European culture and the UAE has been primarily focused by Arabian culture. These two factors help to explain to a large degree the broader cultural differences that have thus far been exhibited within this brief essay. This cultural influence is of course

Seminar on Marketing Personal Statement Example | Topics and Well Written Essays - 500 words

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Analyze a story Essay Example | Topics and Well Written Essays - 750 words

Analyze a story - Essay Example Her approach to her subject is quite diverse with respect to the locations and the variety of the crimes done by men to women. The paper seeks to analyze the story or article through the vivid presentation of the facts that the author is trying to say. At the initiation of the story, the author defines the boundaries of her analysis. She observes numerous atrocities occurring in various parts of the world but desists from tackling them with the reason that similar problems with the same magnitudes frequently occur in America. She claims that many people ignore the oppression existing at the very doorsteps of Americans, According to her; Americans suffer under the delusion that women in America have achieved equality. The real perception that she tries to tell her audiences is that they should not be complacent in the fight against inequality with respect to women. Instead of focusing on the problems of the world, Valenti throws a strong challenge to the contemporary Americans to stay focused and boldly face the atrocities beckoning at their door-steps. In addition, she tries to say that there is substantial progress that women movements have achieved in the past. However, she is skeptical about justifying that the prevalence of atrocities has halted. She emphatically says, â€Å"Women are still being raped, trafficked, violated and discriminated against -- not just in the rest of the world, but here in the United States† (Valenti 1). Through giving some of the recent examples of injustices such as the sexual assault of women in Colorado the author aims to open fresh wounds and induce the need for urgency in addressing the matter. The author introduced another dimension of perceiving the vulnerability of women to cases of injustices. She gives examples of instances where close colleagues and work partners have raped women. For instance, women serving in the military in Iraq are likely to become preys to fellow

Comparison between Spain and the UAE Essay Example | Topics and Well Written Essays - 1000 words

Comparison between Spain and the UAE - Essay Example A further similarity is the type of ethnic music that is enjoyed by both cultures. When one thinks of Spanish music they of course immediately identify with the guitar (Kuehl-White 2012 p. 51). However, unbeknownst to most, the classical guitar is also a mainstay of Arabic music as exhibited within the UAE and other Arabic cultures as well. In this way, although the musical styles may be quite different and the theory and stylistic differences of the chords wholly dissimilar, the fact of the matter is that both cultures employ the same musical instrument to affect music within their own countries. Similarly, when one considers the issue of art in both Spain and within the UAE, key similarities can also be noted. Again, this is partly due to the fact that the Moorish influence in Spain had a profound effect on the understanding and application of art both during and long after the Moorish Empire ultimately withdrew from Iberia.Likewise, a key cultural difference between Spain and the UAE is that of the religious systems that have for so long defined their populations and culture. In Spain, the Catholic Church has dominated the political and cultural process since a few hundred years after the death of Christ. Similarly, the UAE has been predominately Muslim since only a few years after the death of Mohammed. Likewise, another primary cultural difference relates to the fact that Spain has been primarily influenced by European culture and the UAE has been primarily focused on Arabian culture.... A further similarity is the type of ethnic music that is enjoyed by both cultures. When one thinks of Spanish music they of course immediately identify with the guitar (Kuehl-White 2012 p. 51). However, unbeknownst to most, the classical guitar is also a mainstay of Arabic music as exhibited within the UAE and other Arabic cultures as well. In this way, although the musical styles may be quite different and the theory and stylistic differences of the chords wholly dissimilar, the fact of the matter is that both cultures employ the same musical instrument to effect music within their own countries. Similarly, when one considers the issue of art in both Spain and within the UAE, key similarities can also be noted. Again, this is partly due to the fact that the Moorish influence in Spain had a profound effect on the understanding and application of art both during and long after the Moorish Empire ultimately withdrew from Iberia. Likewise, a key cultural difference between Spain and the UAE is that of the religious systems that have for so long defined their populations and culture. In Spain, the Catholic Church has dominated the political and cultural process since a few hundred years after the death of Christ. Similarly, the UAE has been predominately Muslim since only a few years after the death of Mohammed. In this way, the key cultural religious difference between the two cultures is evidenced. Likewise, another primary cultural difference relates to the fact that Spain has been primarily influenced by European culture and the UAE has been primarily focused by Arabian culture. These two factors help to explain to a large degree the broader cultural differences that have thus far been exhibited within this brief essay. This cultural influence is of course

Analyze a story Essay Example | Topics and Well Written Essays - 750 words

Analyze a story - Essay Example Her approach to her subject is quite diverse with respect to the locations and the variety of the crimes done by men to women. The paper seeks to analyze the story or article through the vivid presentation of the facts that the author is trying to say. At the initiation of the story, the author defines the boundaries of her analysis. She observes numerous atrocities occurring in various parts of the world but desists from tackling them with the reason that similar problems with the same magnitudes frequently occur in America. She claims that many people ignore the oppression existing at the very doorsteps of Americans, According to her; Americans suffer under the delusion that women in America have achieved equality. The real perception that she tries to tell her audiences is that they should not be complacent in the fight against inequality with respect to women. Instead of focusing on the problems of the world, Valenti throws a strong challenge to the contemporary Americans to stay focused and boldly face the atrocities beckoning at their door-steps. In addition, she tries to say that there is substantial progress that women movements have achieved in the past. However, she is skeptical about justifying that the prevalence of atrocities has halted. She emphatically says, â€Å"Women are still being raped, trafficked, violated and discriminated against -- not just in the rest of the world, but here in the United States† (Valenti 1). Through giving some of the recent examples of injustices such as the sexual assault of women in Colorado the author aims to open fresh wounds and induce the need for urgency in addressing the matter. The author introduced another dimension of perceiving the vulnerability of women to cases of injustices. She gives examples of instances where close colleagues and work partners have raped women. For instance, women serving in the military in Iraq are likely to become preys to fellow

Social Development of Late Adulthood Essay Example for Free

Social Development of Late Adulthood Essay The Social Development in Late Adulthood LaTricia R. Scott BHS 325 May 20, 2013 Jane Winslow, MA, LMFT Social Development in Late Adulthood Late Adulthood is a time in people’s lives when they come to terms with their lives and reevaluate what they have done or accomplished in the lieu of what they still would like to accomplish for the remainder of their lives. During this stage of life adults around the ages of 65 begin to experience a variety of changes in their physical appearance and a decline in their health. The process of aging in an individual occurs at different speeds and during this stage older adults are being treated as second-class citizens especially by younger adults. The skin begins to wrinkle at an accelerated rate, the senses lose their acuity, and the voice becomes less powerful. Other physical changes occur like the loss of teeth, bones become brittle, joints become stiff, and the graying of hair. Cognitive changes that occur in late adulthood are the loss of memory, mostly the working memory or short-term memory. In general, those in later adulthood are less able to integrate numerous forms of information at once. Though late adulthood has its challenges it can often be a time of rewarding experiences with family, friends, and reconnecting socially to the world. This paper will address the changes in late adulthood and help potential clients and their family’s better understand this stage of life and how to proactively deal with all the changes. Role and Social Position In late adulthood our society sees older adults as useless and non-existent, older adults have transitioned from operating as productive and viable workers in the workforce to facing the myths that older adults are less productive, out of touch, and incompetent. During this stage older adults begin to retire from their lifetime jobs and find the current workforce to be very intimidating and discriminatory. Living Accommodations Adjustment from Work to Retirement Female Menopause is when every woman stops menstruating and can no longer bear children. Menopause happens due to the decrease of estrogen in the female body which then leads to the Marriage, Family, and Peer Relationships Social Policies Conclusion In middle adulthood there are many changes that occur physically, psychologically, and socially as explained in the above passages. Yet, some say that this is the best time of their life, they experience enhanced self-confidence, great sex lives, career success, and enhanced brain functions. Middle age adults are better equipped to make better life choices and decisions and not worry so much about the negative parts of life. Their problem solving skills are greater which allows them to reason more creatively. They are able to enjoy sex freely without the worries of getting pregnant and they feel more confident with their partners. In general they are happier about life and look forward to enjoying the rest of their lives. References Dale, O. , Smith, R. , Norlin, J. M. , amp; Chess, W. A. (2009). Human behavior and the social indent second line of references please environment: Social systems theory (6th Ed. ). Boston, MA: Pearson Drury, K. (2009) 12 Steps of Middle Adulthood. Welcome to Middle Age. Retrieved from http://www. rurywriting. com/keith/development. middle. age. htm Zastrow C. H. amp; Kirst-Ashman, K. K. (2010). Understanding human behavior and the social environment (8th Ed. ). Belmont, CA: Brooks/Cole * References Duncan, R. (2010) Education. Com: Family Characteristics of Children Involved in Bullying. Retrieved from http://www. education. com/reference/article/Ref_Family/ MBNBD (2009) Bul lying Statistics Retrieved from http://www. bullyingstatistics. org/ Stepp, D. (2010) Bullying: The Family Connection Retrievedfromhttp://familymatters. vision. org/FamilyMatters/bid/34439/Bullying-the-Family-Connection

Explore The Background To Change Affecting Pizza Hut Business Essay

Explore The Background To Change Affecting Pizza Hut Business Essay Pizza Hut is one of the flagship brands of Yum! Restaurant Int. which also has subsidiary businesses and famous brands like KFC, Taco Bell, AW and Long John Silvers under one brand umbrella. It is the worlds largest pizza chain more than 13,000 restaurants across 97 countries. Pizza Hut increases his operations in last five years. In India,  Pizza Hut has  143 restaurants across 34 cities, including Delhi, Mumbai, Banglore, Chennai, Kolkata, Pune and Hyderabad. Great taste and quality, variety of pizzas and trademark dining experience have made it possible for the company to for double-digit growth and scale up its presence to its current size. With a 27 per cent market share of the eating-out market and over 70,000 footfalls per day across the country Pizza Hut started its business from India in 1996, and opened its first restaurant in Bangalore. Pizza Hut maintained significant growth and acquires a maximum share of pizza market and sustained growth rate of above 40 per cent per annum. Pizza Hut operates through 95 outlets across 24 cities in India which gave employment nearly 5000 people by the end of 2009. Pizza Hut invested about US$ 35 million in India so far through YUM! Corporate franchisee Brands Inc is the owner of worldwide chain of pizza outlets listed in Fortune 300 Company .Since 2008 it generated more than $36 million through sales. http://www.pizzahut.co.in/dinein/aboutpizzahut.php Task 1 Outcome: Explore the background to change affecting the organization Change can be implemented through various models such : Kotters eight step change model ADKAR Model Business process re-engineering Kotters eight step change model 1. Increase urgency inspire people to move guide and group them to make objectives real and relevant. 2. Build the guiding team Make the groups with the right people in right place with their appropriate skills and levels. 3. Get the vision right Arrange and make the team to establish a vision and strategy focus on creative aspects which is necessary to drive service and efficiency. 4. Communicate for buy-in Involve as many people possible for improve the work, exchange of information and communication between the essentials and give response if any needs from people. 5. Empower actions Processing to Remove obstacles, make promotive feedback and support from leaders and top management for reward and identify progress and achievements. 6. Create short-term wins Set objectives and aim which are easy to obtain in big size substantial work. Manageable numbers of initiatives. Finish current working functions and stages before starting new objective function. 7. Dont let up Promote the growth of the institution and relating work and encourage determination of ongoing change support and encourage ongoing progress which reports highlight obtained and big significant prospective work. 8. Make change stick Recruitment promotion and change of leaders which enforces the value of success. http://www.associatedcontent.com/article/237685/[emailprotected]_pg4.html?cat=3 ADKAR MODEL Change often brings high levels of stress and disturbance to people.ADKAR change method in the corporate world often eliminates many of the negative and harmful effects associated with new procedures. 1. Awareness. Gives benefits to all levels of staff and aware them about need of changes to the organization, changes for the sake of seldom is useful. Change is to apply for improvement of the business operation which helps to be competitive in market. This is very necessary for success. 2. Desire.  It is necessity that management responsible to encourage the desire of their employees to support and be active by participating in the prospective change in organization. 3. Knowledge. It is managements responsibility to provide the training and education to its employee change methods of the new procedures, and software. Sometime it is useless to do work in change environment without sufficient knowledge about the goals desired by organization. 4. Ability.  After getting a desired knowledge employee is involved needs to be given the training to achieve and set to new change to be made which affects successful for organization. 5. Reinforcement:- According to study it has proven that any person who perform and repeat the task continuously for 21 days, it will become a habit of that person whether it is good or bad for him. Reinforcing new habits of the employees improve the success of the change made. http://www.kellyservices.com/eprise/main/web/us/hr_manager/articles_aug08_akdarmodel Business Process reengineering Business process reengineering is a radical thinking of organizational process; this is a very fundamental consideration. This a fundamental and prime steps undertaken to enterprise resource planning implememtation.basically BPR analyses and suggests the structural changes to be made for organization. This identify very important because it helps organization should be customized and design itself to become ERP friendly. If organization is unable to stands with the external changes then the best way to manage is adopt the changes according to environment and apply the changes in it. Study has been proven that if any changes are imposed in organization then sudden changes are not all time works in proper way because the improper method applied to it. It need plan to apply it; this can be avoided by the use of BPR in practically. Davenport (1992) prescribes five approaches to BPR model which are follows: 1) Develop business vision and process objectives 2) Identify business process to be resigned 3) Understand and measure the existing processes 4) Identify Information Technology levers. 5) Design and build a prototype of the new processes (valuebased management, 2008) Pizza Hut has recently undergone a huge change to enhance the business and to give better service for customer; this is due to demand from the customers and improvement suggestion. According to responses Pizza Hut made some changes in their services some of them listed below. Franchise system: System adopted for store forcast, monitor performance, worker uses and food ordering and inventory management of business. One specific reason behind adopting this to apply technology and service better through management information system. Now these systems are supported by a skilled internal team to make sure customers get the best use from them. (A pizzahut fanchise, 2008) http://www.pizzahutfranchise.co.uk/html/technology.html. Leadership Style: In running business with standard models and ideology of leadership there was something missing about the importance of human beliefs they need some changes and they made it in practical life importance of the human heart in driving a companys human drive and path of success to inspirational motivation in change management situations. Real time performance reporting Development in technology which can monitor the progress of business anytime, anywhere via remote log-in functionality. Online recruitment system for the applicants and team members only who meet the minimum success criteria added to shortlist. Online training for managers and team members. Digital marketing including online and mobile handsets. http://www.pizzahutfranchise.co.uk/html/technology.html First of all let us understand the meaning of strategic intervention:-It is a technique of influencing element that is used to modify the existing elements of business process there are three standard strategic intervention methods namely. HR intervention Strategic leadership Team building HR intervention: There are different issues and procedures needed to run business organization and being success to achieve their goals. Human Resources comply with these procedures very well.they prepares organization guide for the managers, performance management, succession planning systems, and several other works for the betterment of organization. So HR intervention is always necessary, it stays the organization up to date with legal compliance. Strategic leadership: Strategic leadership involves managing through others, managing entire enterprise, making changes according to requirement. Managing human capital is very critical skills of strategic leader. Commercial innovation, and manage the knowledge is also major functional activity of the leader. Its very important to obtained a good strategic leadership for success of an organization. http://asso.nordnet.fr/adreg/Hitt%20et%20al%20strategic%20leadership.pdf Team Building: A team building can be defined as a group of people who collectively work towards a pre-defined goal utilizing experience and knowledge in an office helps to nourishes better and open communication between the employees themselves, it also makes fosters to develop the relation between employees and the higher management. It goes a long way in improving professional relation. Team building in the workplace significantly contributes towards  employee motivation  and building trust among the employees, thereby ensuring better productivity. http://www.buzzle.com/articles/team-building-in-the-workplace.html Human Resources intervention techniques I would recommend in introducing ` change: Since last five year we have seen drastic changes in other departments of Pizza Hut. Whatever the changes made it is working very well. Changes they adopt technology, leadership style and franchise system going well. This is internal part of the business which is basic and playing important role in upgrading the function of business. On the other side of business and decision making there would another change to be happening in Pizza Hut. Human Resources is major body of an organization i.e. Pizza Hut. HR is also responsible for other operations of business issues like training programmers, individual growth of employee. Career make progression path drive the culture of Pizza Hut. Finance and accounting is vital for Pizza Hut. But i personally think that they are giving much importance to their function because lack of decision making process, delaying in improper assessment of payment of employees, so there would be need for the change in the same. More than 13,000 thousand employees are working on weekly payroll system and 2000 are working on monthly basis, in present company is using bureau system. it need change to innovative technology for accessing the payment system. The functionality and flexibility of the new system would make simple and help for further improve the HR and payroll services which provide for all restaurant teams. After all Salaries is simply a payment for the supply of services to the company. Wouldnt HR be better off focusing on Employee Development and other training programmes, rather than dealing with errors in the payroll. Task 2: Outcome:- Understand Issues relating to strategic change in the organization a) Following some generic background relating to strategic change has been introduced in Pizza Hut which shown good improvement in companys progress. Here I also elaborate some functional areas which have changed it drastically. 1) Customer expectation: Fast food industry is growing day by day, and new varieties of food are coming in market. so the customers expectation are growing more and something different from other food companies. Food market is going global means international food tastes are available in many restaurants. So the variety of taste demands more from consumers. There is need to fulfill the customers expectation about the change. 2) Competitive edge: In global market there is always a competition among the food companies. Pizza hut also facing a tough competition. Dominos pizza is a major competitive player of pizza hut holds approximately 20% of market as compared to pizza hut is 46%.remaining market share is hold by small companies nearly about 32%. So planning and strategy is important to be competitive in market by making some different kind of variety pizzas, pastas etc. 3) New technologies: Sometimes only advertising is not the only way to sell the product, technology will definitely play important role. For pizza hut upgrading technology, advertisement through social networking websites, Online advertising, mobile marketing, sponsorships, tie up with local but popular brands, etc are technological ways to get marketed. Online advertising, mobile marketing, sponsorships, tie up with local but popular brands etc. need for change for better result. 4) Economic changes in market Every year there is a fixed budget to run the business including the extra money is given to them for flexible financial operation. But external environment are not remains constant, like economic policy of government, prices of commodities, increase in tax etc.it impacts the financial policy of business, pizza hut is direct customer oriented business so if the external forces or environment changes it directly effect on business so they need to change at that time. Drivers that motivated Pizza Hut to above consider Change as follows: Technological Advances Loss of markets Economics Technological Advances: To attract customers and to give him better and fast service it is necessary to adopt of technological changes, so it could help them to be competitive in global market. if we consider pizza hut there is good scope to introduce Online ordering system, discount E-coupons, Happy hours schemes etc.result of this new technology adoption pizza hut could get good response from customers, these technological advances will give satisfaction of good service to customers, instant service. Loss of markets In competitive market the business progress is reflect by their market share data. Loss and gain of market share is depends upon quality and service given to customers, so it is a very critical to obtain a market share and keep it progressive. Pizza hut is a competitive with dominos pizza, compare between them is at present pizza hut is holding approximately 46% and dominos 20%.this means dominos losses their market compare to pizza hut. So in business, market share is plays important role for prospective growth of business. Economics Every business organization having its own economic policy to run business in market. business economics is diversified towards market means external forces always impact internal structure of the economic policy of individual organization. Financial status, liquidity of funds etc are related to finance matters of company, demand and supply are integral part which depends upon the requirement from the external market, external forces such as economic downturns,policy,inflation and deflation in market, interest rate, are directly affect economy of business. If Pizza hut is doing their business so above economical factors effect on pricing of product increases in pizza prices due to cheese price increased. So above three are main drivers of change in business organization. 2.b) The main resources that pizza Hut needed for the implication are as follows: 1) The HR department: It has a desirable reputation and is a fully integrated part of the organization, playing a key role in most business decisions. HR supports the restaurants and the Restaurant supply chain where it is really needed. Pizza Hut made good improvement in human resource so ensure that 70% of all vacant positions are filled internally. Pizza hut also arrange annual achievement award programmes to employees who achieved special in current year. Fast-moving, sociable atmosphere keep by company to work friendly in workplace. If HR failed to respond to need for strategic change then it could be going difficult to handle the training programmes, supply change management system, decision making.so to give a better prospective to company then HR should not be failed work. 2) Information technology: Pizza hut shown its changes in IT department since 5 years. IT department doesnt just cover the RSC but its responsible for all the systems across more than 680 Restaurants. Company upgrade IT services which are looking at the process of bank reconciliations, maintaining infrastructure. IT reduces the work pressure and give more accurate service, so in pizza hut for customer satisfaction it plays very critical role because ordering the menus, online order coupon etc.are targeted online customers. If IT failed then it will directly impact on turnover of business. so IT must work regularly and perfectly. As a department were very dynamic and forward-thinking, driving change from the inside of the organization out. Whats more youll benefit from the long-term job security of working for a big global brand and enjoy a favorable work/life balance, without compromising on the sort of technical challenges that keep the job interesting. Task 3 Outcome: Develop systems for understanding and involving others in the process of change a) Key stakeholders Tricon global restaurants: TGR is a famous largest restaurants company with brand name Yum! based in Louisville, KY having restaurants with more than 36,000 restaurants in over 110 countries and territories and more than 1 million associates. Yum! Is got his position numbered #216 on the Fortune 500 List, with nearly $10 billion in revenue in 2009. Four of TGR restaurant brands   KFC,  Pizza Hut,  Taco Bell   these are the global player of the chicken, pizza, Mexican-style food and quick-service seafood categories. http://www.yum.com/company/ourbrands.asp Suppliers: Suppliers to pizza hut for the products like toppings, cheese,chicken will help to make the product more successful and give assurance that the product will not make a loss to company. Suppliers are always belief on pizza hut for making a good relationship between them. They is interdependent to each other. They have bound to give good business to each other in any circumstances. So supplier is also major stakeholder of pizza hut. Customer and public: Customers and the public the final major stakeholder of pizza hut because will be the ones that will buy and consume the product, every company design their product keep in mind to customers only. Not all stakeholders want the same thing. So besides industrial stakeholders or any other business organizational stakeholders are indirectly dependent upon consumers and customers. Proposed system to involve stakeholders in the process of change By taking a thread of above discussion about the stakeholders in Pizza Hut, like business organization, suppliers, customer and public. We are going to make a proposed system or any model to describe the involvement of above in the change of an organization. We have discussed Tricon Global Restaurants, suppliers, and customers as a public. So Pizza hut need to be any change in future for making any business strategy, company should consider above participants for decision making process. To expand or to make objective of company pizza hut to discuss all the ideas and matters regarding to funds within the corporate context to its business enterprise stakeholder i.e. TGR because this company invested a major money and gives financial support to pizza hut. So the concern about TGR is must for pizza hut. Secondly suppliers who give his best service by supplying cheese, pizza bases, toppings, paperroni etc. to make product like pizza and other variety products. Customers and public without it would not be possible to achieve success for any company because they are the final destination where any product gets consumed from the market. So public are crucial part of the business organizational change. Now we can interrelate the above categories in following manner Tricon: Financial support to pizza hut. Suppliers:-Immediate supply of cheese, cheesebase, supply on demand. Cutomers and public:-final destination of consumption. b) By considering the above factors which are involves in system change management also have some advantage and disadvantages described below. Advantages: 1) If Stakeholders is a business organization then good advantage is fund flow from such a stakeholders is always good on the other side they also have investor of another companies which will beneficial to make their business grow in market and wider range of objectives. 2) If the stakeholder is major stakeholder in company then his company personally incorporates in financial matters of investing company for getting better business in market. Disadvantages: 1) We know that supplier is a playing a key function in business but he is not only one to whom company liable to tie up for business. Pizza hut cant concentrate his function on suppliers to give specific business from him. and totally depend on demand from the external environment. 2) Pizza Hut business is running only upon consumers. Where they always have their likes and dislikes. taste and variety of foods, different menus, and special deal on menus are the main attraction of customers.if the pizza hut is able to give good service then it directly affects the profit of the business. 3.c) Change management strategy with the key stakeholders 1) Identify stakeholders: Stakeholders can be identify by making survey and ability of stakeholders to take stake in relative company, think of all the people who are affected by stakeholders work, who have influence and power over it. 2) Prioritize stakeholders: our company has a long list of people and organizations who affected by our companies work. May be some of them having a power to block or advance.and another one is they are interesting in our companies work. 3) Mapping profiles of stakeholders: Pizza Hut can map the profile of stakeholders in four categories: High power, interested people: these people our company must fully engage and make the good efforts to satisfy. High power, less interested people: Limit the work with these people to make them satisfied but not beyond their capacity. Low power, interested people: keep communicate with these people adequately and talk to them to ensure that no major issues are arising. These people are always be helpful and concerns about project work of investing company. Low power, less interested people: keep monitor these people but not exceed communication about certain limits. http://www.mindtools.com/pages/article/newPPM_07.htm ( Mind Tools Ltd, 1996-2011) d) Strategy for managing resistance to change is discussed as follows. 1) Open communication :- Pizza hut undergone changes in last five years, company needs more changes to be done in nearest future I would be started with open communication with employees ,workers, and other participants of business .first I would like to tell them why we need the changes? Then which change particularly they need and what are benefits for all peoples relating to it. Open communication always plays crucial role because with this we can exchange the information of both the sides and understand the opinions. so it is very good medium to managing resistance to change. 2) Involvement: I would like to discuss about the role of employees and worker in Change in pizza hut would also change their role and gives more responsibility and will increases the opportunities on achievement, also to give specification on involvement in decision making process that could motivate employees. 3) Feedback:- Getting feedback from the employees,subodianates is always important because it helps to understand their views and opinion about change happened in organization.So it would be a better way to managing resistance in change in organization. Task 4 a) I here chose McKinseys 7S model for implementing change of Pizza Hut: 1) Strategy:- Pizza hut strictly follows norms to attain the quality product for best operational strategy to attain the customer satisfaction namely C.H.A.M.P.S a) Cleaningness: Of all restaurants to give quality foods and serve better to customers. b) Hospitality: Good way of communication, respect and entertain customers. c) Accuracy: Serving food in time with accuracy and maintaining quality of taste. d) Maintenance: Handling of staff, relationship with customer, and servicing of equipments. e) Speed:- delivering food in time 2) Structure:- Consider an individual outlet as a business organization pizza hut design their management structure like support manager who manages the shift of working team member, deputy designed manager handling training of new recruits, deputy manager works for operational departs like profit and target business, restaurant general manager looks for the functioning of all finanve,orders,quality.etc 3) System:- The great thing about pizza hut is ,it is a business of franchises system, Delivery system is a major function of business and almost 20% of orders done by delivery mode.frinchises and head office staff work are closely together to achieve their objects. http://www.whatfranchisemagazine.co.uk/franchise-finder/franchisor/pizza-hut/food-HYPERLINK http://www.whatfranchisemagazine.co.uk/franchise-finder/franchisor/pizza-hut/food--catering/HYPERLINK http://www.whatfranchisemagazine.co.uk/franchise-finder/franchisor/pizza-hut/food--catering/-catering/ 2010 What Franchise Magazine 4) Shared values:- Pizza hut have a special quality of organizational life. Cultures determine much of every transaction happens which is centralize across an organization. While managers are aware of their cultures, they are often unsure about how to influence.emlpoyees and each participants in pizza hut business respects the beliefs and principles of pizza hut. 5) Skills:- Pizza hut is always respecting the skilled employees, something innovative and different ideas are always welcome in pizza hut, new recruiters also get training to ensure and to put up their skills from knowledge to practicle life. 6) Style: Every menu of pizza hut has its unique style; they always try to make something different from other competitors recipe. Unique approach to customers attract with diff.styles adopt by pizza hut. 7)Staff: Pizza hut staff members always like to greet and serve the customers and preparing great food behind the scenes, team members are friendly, outgoing and eager to please. They are passionate and enthusiasms tic, they have ability to handle fast paced working environment. b) How would you implement one or more model(s) in your chosen organization, what improvements do you expect to achieve by implementing your chosen model(s), and how would you measure these? (AC: 4.2, 4.3) 4. b) Change Implementation Plan with Business Process Re-Engineering (BPR): Business process reengineering is a radical thinking of organizational process; this is a very fundamental consideration. BPR analyses and suggests the structural changes to be made for organization. Implementation of BPR in pizza hut explained below: Davenport (1992) prescribes five approaches to BPR model which are follows: 1) Develop business vision and process objectives: A vision of the Pizza hut after the change takes place; the school which provides high quality education with new technology and supports updated curriculum that helps to increase the ratio of university entrance exam success Pizza hut holding a great share in US and European market rest of these they want to dominant in china brands with profitable expansion. They have good plan to be the best at providing branded restaurant choice with multibranding. 2) Identify business process to be resigned Day by day competition being so strong in food servicing industry. There will be a threat of imitation products which will surely be a problem to be dealt with. So in future if other imitated products come in market then pizza hut will have to adjust or to find out variety of product to accommodate change in market. 3) Understand and measure the existing processes If we consider the promotions and marketing of pizza hut they may have to be bigger and better than the competition of nowadays, if think about product development the product may need to be altered to give it that little bit of competitive edge. Forexample stuffing the crust with cheese or giving a free topping with the purchase would help give Pizza Hut an edge over the competition. 4) Identify Information Technology levers. See pizza hut using IT since many years and changes has been made according to requirement. in the IT business context the online ordering system will going to be very competive,so that we need to be adopt more technological appliances and advanced technology in prospective years. 5) Design and build a prototype of the new processes If we basically think about the business process it will need flexibility in operation and product life cycle stages to be a market leader. It will need a great marketing plan which will be suited in new product segment .Promotion and advertising will be using for marketing so it will make target a very profitable. Reference Internet References. 1) (A pizza Hut company, 2010) http://www.pizzahut.co.in/dinein/aboutpizzahut.php 2) (A pizzahut fanchise, 2008) http://www.pizzahutfranchise.co.uk/html/technology.html. 3) (A Associated Content , 2011) http://www.associatedcontent.com/article/237685/[emailprotected]_pg4.html?cat=3 4) (A kelly services incorporation, 2011) http://www.kellyservices.com/eprise/main/web/us/hr_manager/articles_aug08_akdarmodel 5) (Strartgic leadership) http://asso.nordnet.fr/adreg/Hitt%20et%20al%20strategic%20leadership.pdf 6) (A Buzzle.com, 2010,2011) http://www.buzzle.com/articles/team-building-in-the-workplace.html 7) (A Yum corporation , 2009) http://www.yum.com/company/ourbrands.asp 8) ( Mind Tools Ltd, 1996-2011) http://www.mindtools.com/pages/article/newPPM_07.htm 9) (magazine, 2010) http://www.whatfranchisemagazine.co.uk/franchise-finder/franchisor/pizza-hut/food-HYPERLINK http://www.whatfranchisemagazine.co.uk/franchise-finder/franchisor/pizza-hut/food--catering/HYPERLINK http://www.whatfranchisemagazine.co.uk/franchise-finder/franchisor/pizza-hut/food--catering/-catering/

Understanding the Modern Consumer Culture :: BTEC Business Marketing GCSE Coursework

Understanding the Modern Consumer Culture In The Rise of Consumer Society in Britain, John Benson identifies consumer societies as those "in which choice and credit are readily available, in which social value is defined in terms of purchasing power and material possessions, and in which there is a desire, above all, for that which is new, modern, exciting and fashionable." For decades research on the history of consumerism had been winding the clock up to the nineteenth century as the starting point of a culture of consumption that fits Benson’s description. For societies like these to exist, there needed to be a fair portion of the population with enough money to purchase goods beyond daily necessities; there needed to be powerful productive forces to make enough goods available and allow for new strategies of marketing and selling; there also needed to be a tendency among people to start investing social meanings and emotions in the acquisition of goods. Industrialization, these histories tell us, prepared the grou nd for a consumer culture to develop thanks to malleable markets, large production lines, rise of shopping, advertising, marketing, etc. In Consumer Culture and Modernity, Don Slater argues against a "productivist bias" which misleads into believing that production is the "engine and essence of modernization" (p. 16). Through a brilliant overview of the literature of revisionist historians, he traces the development of consumer culture from the present day to the early modern period. A consumer revolution, with the characteristics Benson suggested, was emerging as early as the sixteenth century. A new ‘world of goods’ deriving from colonial exploitation led to a wide penetration of consumer goods into the lives and homes of more social classes. Towards the eighteenth century a growing consuming public bred a desire for the new and created new demands and new styles. Contemporary features of consumer culture existed in the early modern mind, but they were recognizable in different forms. Under the disguise of commerce and trade, not production or consumption, the early modern man came to contact with a new ideology of free exchange, not only of goods and services, but of ideas, opinions, and meanings as well. Consumer culture, according to Slater, is not a reference to a recent phenomenon: it is rather part of a new terminology that came to replace the notion of civil society, which itself is born to modernity. The ideal of autonomous individuals rationally pursuing their interests in a free market – a notion so much cherished within consumer culture – stands at the heart of the project of modernity in the eighteenth century.

Accounting Ethics Essay -- essays research papers

paper will discuss the public perception of CPAs in today's society, pitfalls that they may encounter, methods to prevent some of these negative behaviors and consequences they may face should they fall short. Most "Who Do You Trust?" surveys rank politicians, lawyers and used car salesmen at the bottom and certified public accountants at the top. That is because the CPA profession has a squeaky clean image--anal-retentive little wimps who wear thick glasses and cannot get a date. CPAs are known and respected for their honesty. The profession that goes out of its way to project that image, and there is a certain amount of truth to it. Not all accountants are anal-retentive little wimps who cannot get a date. Many of them are quite articulate. Some are quite lovely, in some schools, more than half of the accounting majors are women. Also, not all CPAs are squeaky clean and respected for their honesty. Some are quite dishonest and are putting a black mark on the image of the entire profession. There is one area where the CPA profession has fallen short of protecting the public interest. The general duty that accountants owe to their clients and the other persons who are affected by their actions is to "exercise the skill and care of the ordinarily prudent accountant" in the same circumstances. Two elements compose the general duty of performance: skill and care. Another element and responsibility is owed to clients and other persons, that is that accountants should observe a standard of ethical or social responsibility. One set of difficulties concerns ethics education's ability to instill the chosen values and to make them stick after the educational process is completed. Instru ction in accounting ethics is directed at people whose character-or lack there-of-has largely been formed by the time the instruction occurs. Although such instruction should increase the moral awareness of those who are already predisposed to listen, its effect on the basically self-interested, indifferent, or unethical is questionable. Even those who are positively influenced by ethics instruction, moreover, may still behave irresponsibly if their careers or their livelihoods require them to act in their client's financial interest. Recent pressure to include more ethics instruction in the accounting classroom has placed an emphasis on individuals who have a sen... ... the trust instilled in me very seriously. I hope that this paper has enlightened you to the pitfalls many certified public accountants face today, both with ethical standards and with impending educational requirements. Reference Page Fulmer, W.E. and B.R. Cargile: 1987, "Ethical Perceptions of Accounting Students: Does Exposure to a Code of Professional Ethics Help?" Issues in Accounting Education 2, 207-219. Loeb, S.E.: 1988, "Teaching Students Accounting Ethics: Some Crucial Issues', Issues in Accounting Education 3, 316-329. Metzger, J.D.: 1992. "Business Law and the Regulatory Environment: Consepts and Cases 8th Edition. 1061. McGee, Robert W., "CPAs vs. the Public Interest". Dumont Institute, Ethic Information Center. 1. Whiteck, C: 1992, 'The Trouble with Dilemmas: Rethinking Applied Ethic', Professional Ethics 1, 119-142. er, J.D.: 1992. "Business Law and the Regulatory Environment: Consepts and Cases 8th Edition. 1061. McGee, Robert W., "CPAs vs. the Public Interest". Dumont Institute, Ethic Information Center. 1. Whiteck, C: 1992, 'The Trouble with Dilemmas: Rethinking Applied Ethic', Professional Ethics 1, 119-142.

Guide for Employee Relations Staff Essay

You receive a call or letter from a manager saying that an allegation or complaint has been made about a member of staff. At this point it is important to ascertain if the subject of the complaint is a ‘vulnerable adult’ in terms of the Safeguarding Adults/Adult Protection policy and guidance. Â  If they do fit these criteria, remind the manager that they have a responsibility to consider using the Safeguarding Adults/Adult Protection process. They can seek advice from other colleagues or from the Safeguarding Adults/Adult Protection Team if unsure. o The next step is to consider if the staff member needs to be sent home. There are occasional situations where people can be moved to non client contact settings, but sending them home usually protects them as well as the vulnerable adult. o The safeguarding adults process should have been initiated by the manager and must fit in with your timescales i. e. a strategy meeting within 5 working days from the staff member being sent home. The strategy meeting should include police where relevant, care manager, CQC (Care Quality Commission), ER (Employee Relations), any other key players with a contribution to make (see Safeguarding Adults Guidance for more detail). It should be chaired by a Safeguarding Adults Officer or by another manager. o The Safeguarding Strategy meeting will look at the whole picture, including the possibility of any other vulnerable adults being at risk; the need for a police investigation; the need for more information etc. The meeting will decide what type of investigation, if any, needs to take place. Police investigations take precedence over all others. Work needs to be done with the police to enable joint interviews with HR where possible, to avoid interviewing vulnerable adults twice. o Where there is no police interview and the issue is dealt with under the disciplinary process, there are two things that may assist your staff. One is to enlist the support of a trained investigator, and two for ER advisors to get a place on the Safeguarding Adults Investigator’s training.

Barnados

Analysis of a Barnardo’s Advert: Stolen Childhood Why do charity adverts get complaints? Shocking, inappropriate, offensive- these words are often thrown at charities about their advertising. The Barnardo’s ‘Stolen Childhood’ campaign is typical of charity adverts, which engages people to donate, take action and make changes. Surely this means for people to support this charity, and not something to be complained about? The Barnardo’s campaign has created great controversy. This has made the public disapprove and to some what find disturbing.Thomas Barnardo’s established his charity in 1870; even then did it cause accusations. Barnardo’s opened many projects such as ‘Believe in Children’ and ‘Child Poverty’ and many more series of campaigns. During 2002 Barnado’s launched the campaign ‘Stolen Childhood’ to help children up to the age of 18, who have been abused through prostitution. Complain ts said audiences were left feeling disconcerted and disturbed. But making calls to stop child prostitution was a target for Barnardo’s; they wanted to create a new law allowing child prostitution to end.Barnardo’s produced posters for advertisements about the prostitution of children and altered their faces to illustrate the pain that they are going through. Noticing the complaints, has risen, Barnardo’s defended the decision to use shocking images: saying that these changes allowed them to get the message across to many people and allow Minsters to act quickly, providing enough protection for children. In this particular advert, it contains a picture of a little girl sitting on a sofa.Her face is digitally grotesquely old, but has a young body. Standing behind the sofa is part if a man and his fingers are running through her hair. The background is a subtle yellow, with curtains that are drawn. The advert includes a catchy slogan and information on how to dona te or get supplementary information about the campaign. The man in this image is placed behind a sofa, with his back towards a window. This arrangement gives me an idea he is hiding or protecting the little girl away from the public.This unknown man cannot be identified because the image does not allow the viewers to see his face because his face is deliberately hidden- this sets the audience eager to see his face. We are also not able to see his bottom half, as he is straightened up behind the sofa- Which suggests that the man may not be wearing any trousers. You can see the hairs upon the man’s chest, (as his shirt is seen to be undone) this straight away gives me a sense that this man is way beyond the age to be sexually connected with young girls.Plus I can identify that he is wearing a wedding ring which states the man might be either married or divorced. This proves that anyone can act in this behaviour, whether or not you’re married. Clenching his hand on the so fa expresses that the man is in anger and has force over the young girl. However, he is probably satisfied as well as incensed because, his other hand is touching the girl’s hair. Reminding ourselves that his shirt is undone, this can calculate that he may be ready to sexually abuse her, or that he has already done so.The terrified girl in the foreground is cramped up in the corner of the sofa: this shows that she is probably afraid and is trying to keep away. She looks as if she is trying to protect herself by holding both arms firmly around her. Through this I can sense that the girl may be in danger in some way perhaps, as she like to keep her self to herself. Her world might be very dark and cold so, therefore holding both arms is a way of keeping her pain within herself. Yet sitting in this position is also covering the lower part of her body, as she may not be wearing anything.This then shows me the young girls sensitive and emotional side as she may be a very shy perso n. The purple bruises on her legs must have a horrifying story behind them- A story that involves physical, brutal abusing conflict between the man and her, or maybe be she has self harmed herself which might be a way to relief her pain. The top that the girl is wearing stands out to me, it appears to be quite rigid as it looks almost washed out form a bright pink colour, this suggests a soft girly side that she once had, and has all been taken away from her.I can clearly say that this image of her clothing gives a sign of purity and innocence to contrast with her reality and the callousness of the room. Yet viewers who look at this poster are straight away drawn directly to her face. Her digital altered face appears to look old and wrinkly. Bug, heavy bags under her eyes are lined up with dark bruises, making her look stressed and tired, almost as if she has spent her hours crying with lack of sleep. From her droopy expression her mouth is weighed down with many defined lines which appear to be baggy wrinkles forming under her lips. Which is exaggerated on the amount of sexual abuse that she gets, hence it is equivalent to a life time and maybe it is difficult for her to relax and get some rest. This all results to how the child is being taken care of by the man –Not only does he abuse her but has no intention on her health and strength, she is some sort of shield for him, were she is being brutally knocked over, while he is safely fulfilled. The girl who once lived a happy life, with smiles and laughter, has almost faded away with a broken soul of worries, fear and pain.I think this altering of her face may reflect what she may look like in the coming years. The image of this lonely victim has been adjusted to make her look old with strands of grey hair. By doing this digital alteration the audience are led to believe that this young girl has been traumatised by suffering from too much sexual abuse from the man, resulting in ageing and loss of childho od. This image captures only a certain part of the room; this creates suspense and gives the audience thoughts about who else might be in the room†¦ nother abuser, or another child in a similar situation? The colour of the wall reflects the carpet, creating a sense of calm and a neutral atmosphere. This matches the colour of the curtains, and gives me an understanding that the main person living in the house has a sense of style, therefore can live in a decent looking way. Thus the soft colours clash with the situation of the trapped, dark story held between both characters in the image. Her disappointment and fear does not fit in well with the surroundings of the scene, which makes her prominent.Everything is in contrast to each other, the bright clean room to the dark filthy routine he portrays. Yet one may wonder what is really going on behind those doors and drawn curtains, where a little girl is forced to love with a man. There area different levels positioned in this phot ograph. The man in the background is standing behind her dominantly as if he is in control of his powerful actions committed against the frightened girl, (through his level of height) as she is sitting and being touched by him. Abuse through prostitution STEALS CHILDRENS LIVES’ is a slogan used in the poster. These effective, emotive words make the audience want to put a stop to prostitution, to give everything the child need which has been taken away from them. Their hope would want the audience to act quickly and efficiently, due to words ‘prostitution and children’ oddly put together (which is normally not relevant to children) it is a short powerful message that loiters onto to you after you have read it.The slogan also highlights the key points about the campaign, letting the audience know what prostitution can lead to. In this poster there is enough information needed, for instance the image is very vivid, followed by a catchy slogan, symbolising that the a udience’s awareness can make a difference. Overall, Barnardo’s feel they can be more daring with their use of images to a younger age group. Even though, the text on this advert is very limited, the images illustrate an understanding of the charity, as it is well explained, using lack of words.I agree with the fact that Barnardo’s has used visual distressing images- this will encourage and expose how neglect and abuse can bring horrifying consequences to children in the UK. The resulting of the poster will wake the public up, to the children’s distress. If not, the charity still received publicity through the complaints that were made, and will acknowledge them. However, this advert revolts me, and makes me aware of what is actually happening around me. I feel sympathy for the young girl; trying to understand what its like to be in her position and in this uncomfortable situation.No child should experience an outrageous, despicable act like this! The post er lets the viewers create the rest of the room in your mind. Which makes me think that the rest of the world might me suffering from the same situation? This sets me a sudden erg, an eager to help the juvenile girl, and try to stay connected to her, letting her know that there can be help being made. In addition to this, I reckon the more eye-opening and clear the advert is, the more successful that campaign will be!