Tuesday, December 31, 2019

The Assassination Of Jesse James - 2245 Words

Achievement Standard English 91479: Develop an informed understanding of literature and/or language using critical texts. Film: The Assassination of Jesse James by the coward Robert Ford by Andrew Dominik. Hypothesis: This film can be viewed from many perspectives. Introduction: The Assassination of Jesse James by the Coward Robert Ford, was directed by Andrew Dominik and released in 2007. In the film, Jesse James is played by Brad Pitt and Robert Ford is played by Casey Affleck. This film is based on the true life story of Jesse James. The Assassination of Jesse James by the Coward Robert Ford, can be interpreted in multiple ways. With three of the most common perceptions being a normal viewing perspective, a psychological†¦show more content†¦That quote alone shows how obvious and desperate Robert was to be Jesse, even Jesse figured it out. Ironically, at the end of the film Robert starts acting superior due to him killing Jesse. He goes to the extent of replaying his murder in theatre style to get even more publicity. Robert openly admits in the film that he replayed the killing of Jesse over 800 times. Robert starts to get big headed and boasts about it. At the end of the film Robert overhears someone calling him a coward, he rebuts and has a break down, screaming until he is dragged out of the pub. Later on he is in different pub and someone walks in with a shotgun and executes him. Ironically he gets killed in similar circumstances as Jesse. The author of the review describes the film as a melancholy exploration of fame, idol worship, violence, anger, public perception, obsession and more. Mainly all of those feelings pointed towards Roberts envy of Jesse. The author absolutely loves the film even though it has a huge screening time. â€Å"Over 2 and a half hours is too much for some, but if you persevere it is worth it†, said Peter. Dominik used the best of the best when it came to music directors and cinematic language. â€Å"They really made the film special†. Reliability - This review of The Assassination of Jesse James by the Coward Robert Ford, by Sequart.org is a very comprehensive film reveiw. The review isShow MoreRelatedJesse, By Robert Ford791 Words   |  4 PagesJesse was born on September 5, 1847 in Kearney, Missouri. He lived all the way up to April 3, 1882. He was assassinated by Robert Ford. Robert Ford shot Jesse in the back of the head while he was turned around to fix a picture on the wall. Robert Ford was one of the members in the gang. Jesse lived to be a bank robber best known as the leading member of the James-Younger gang of outlaws. He and his brother Frank served in the Confederate Army. They were both 16 when they became Confederate guerrillaRead MoreAssassinations : Assassinations And Assassinations854 Words   |  4 Pages Assassinations Student Name Institution â€Æ' Assassinations An assassination refers to the action of killing a person secretly or suddenly. The term is often used in regard to the killing of prominent people mainly due strong political differences and ambitions. The killing is usually deliberate and ‘hit men’ are used to accomplish the job. Hit men refer to persons who are employed to kill. Assassinations have not surfaced recently but they have been carried out for a long time in the past. EarlyRead MoreThe Truman Show vs Rear Window Essay1695 Words   |  7 Pagesseen,’ (Nichols: 1985, p.18). For example, The Assassination of Jesse James by the Coward Robert Ford (2007) we see Robert Fords idolises Jesse intensely, as if he wants to pull on his boots in the morning. This movie describes Ford’s time in Jesse’s orbit as a series of abject disappointments and humiliations, mostly of his own accord. And as the film unwinds slowly, Roberts pinched and wretched narcissism is revealed, showing that the assassination was Ford’s tragedy as well as Jesse’s. An infamousRead MoreCivil Rights And Political Ideas1679 Words   |  7 PagesLeading Us Jesse Jackson Intro In the 1940s, life in the south was challenging for Americans of color. Segregation was only getting worse and hopes and dreams of getting away were dying. The physical act of slavery was over but ideally no one had let it go just yet. White Americans believed that the world was supposed to be this way, they were and always would be superior to those of color, and they showed it in any way possible. Growing up during these times may seem impossible for children ofRead MoreAnalysis Of The Poem Django Unchained 1313 Words   |  6 Pagesone example being previously cited in this volume: the narrative of Jesse James and his death at the hands of Bob Ford. Autry-logic shames Bob Ford for violating the First Commandment while labeling James as a victim, despite the fact that he was an outlaw (this labeling is allowed because James did pay for his crimes in death). But in the epoch of the Anti-Western, this story takes on new life. In The Assassination of Jesse James by the Coward Robert Ford (2007), we see what Cawelti (1994) describedRead MoreUnited States History Research Project2148 Words   |  9 Pagesrequired to choose an historical figure from the list provided that represented American history. I chose the famous outlaw, Jesse W. James. In my research paper, I’m going into great detail of one’s life, looking beyond what textbooks have to say and addressing both the negative and positive aspects that occurred in Jesse James’ life. If one knew the general idea of who James was, they would automatically assume he was either a really bad person or an historical hero. Many songs, books, and news articlesRead MoreThe Civil Rights Movement And The American Civil Movement958 Words   |  4 PagesAustin, Ella Baker, James Baldwin, Marion Barry, Daisy Bates, Fay Bellamy Powell, James Bevel, Claude Black, Unita Blackwell, Julian Bond, Amelia Boynton, Anne Braden, Carl Braden, Mary Fair Burks, Stokely Carmichael, Septima Clark, Albert Cleage, Ch arles E. Cobb, Jr., Annie Lee Cooper, Dorothy Cotton, Claudette Colvin, Jonathan Daniels, Annie Devine, Doris Derby, Marian Wright Edelman, Medgar Evers, Myrlie Evers-Williams, James L. Farmer, Jr., Karl Fleming, Sarah Mae Flemming, James Forman, FrankieRead MoreMilitary Industrial Complex During The Farewell Speech1710 Words   |  7 Pagescontractors. Former Texas Senator Ralph Yarborough in 1991 stated: Had Kennedy lived, I think we would have had no Vietnam War, with all of its traumatic and divisive influences in America. I think we would have escaped that. According to author James Douglass, Kennedy was assassinated because he was turning away from the Cold War and seeking a negotiated peace with the Soviet Union. Douglass argued that this was not the kind of leadership the CIA, the Joint Chiefs of Staff, and the military-industrialRead MoreTHE FORGOTTEN HISTORY OF THE WESTERN CINEMA1400 Words   |  6 PagesAmerican history†, the historian Frederick Jackson Turner argued that the epic hero (pioneers) forged and shaped the identity of the American people (Turner). Before becoming a film genre, the Wild West was a topic of literature. From the novels of James Fenimore Cooper (The Last of the Mohicans, 1836) to the development of dime novels in the second half of the nineteenth century, the adventures in the Wild West had already been emerged as a source of entertainment for the public in the East. In theRead MoreHow significant was Martin Luther King’s contribution to the civil rights movement in the years 1956-68?760 Words   |  4 Pagesfollow however people also took his assassination as the point where they stand up and really fight for what they believe in. MLK didn’t always pull of these miracles and get more support and get blacks closer to their goal as there have been a lot of examples where MLK didn’t help or he did and didn’t succeed: one example is where he tried to take the fight north and thought that the struggle in the south would pay dividends however when he left Chicago and left Jesse Jackson in charge people criticized

Sunday, December 22, 2019

Leadership Theories, Moral Leadership, And Situational...

As Christoper Reeve (n.d.) once stated, â€Å"At first, dreams seem impossible, then improbable, and eventually†¦inevitable.† Helping students find a path of academic, social and emotional success that leads them to their dreams is ultimately most schools leaders’ goal. However, the traditional hierarchy form of leadership within the school structure is ever changing to meet the demands of our society and learners. Thus, the successful use of one leadership theory is arduous; there really is no right or wrong; just different perspectives. This paper reviews three leadership theories; moral leadership, servant leadership, and situational leadership. I will discuss each theory as a single entity to demonstrate how the theory depicts the leader in relation to the community. I will further examine the roles and characteristics of the teacher leader within each model. Last, this review will identify how I believe these theories are a blended part of my schoolâ⠂¬â„¢s leadership perspectives. Moral Leadership Leadership is defined by Merriam-Webster (n.d) as â€Å"the power or ability to lead other people.† Schools requires great leaders who can effectively lead teachers, students, parents and the community to believe in the standards and expectations of the school in academics and social realms. Moral leadership philosophy is strongly based on creating a foundation for an authentic community in which everyone in the school community is â€Å"connected by common framework and committedShow MoreRelatedLeadership And Its Theory Of Leadership883 Words   |  4 Pages Leadership Leadership has been around for thousands of years, yet experts are still unable to agree on a universal definition. Perhaps it is because leadership is a complex, multidimensional concept that continuously evolves. Nevertheless, explaining leadership and its theories and approaches is a monumental task (Henman, n.d.). According to Day and Antonakis (2012), leadership is essentially an influencing process. Its effectiveness largely depends on leadership behaviors and followers perceptionsRead MoreLeadership Theories and Principles988 Words   |  4 PagesLEADERSHIP THEORIES AND PRINCIPLES I. Introduction Leadership is a process by which a person influences others to accomplish an objective and directs the organization in a way that makes it more cohesive and coherent. Good leaders develop through a never ending process of self-study, education, training and experience. II. Body/Content Leadership theories have emerged through the centuries. They focus on the qualities distinguished between leaders and followers. Others looked atRead MoreChief Kobys Management Style1551 Words   |  7 PagesIntroduction Effective leaders opt to implement a specific type of leadership style as a result of their personalities and job experiences, and apply it to their organizational structure. However, that particular type of leadership style a leader utilizes may not apply to every job situation (Peak et al., 2010). In order to be an effective leader, an individual must acquire the three basic leadership skills and they are as follows: (1) human relations; (2) conceptual skills; and (3) technical skillsRead MoreLeadership Theories Of President Xi Jinping1894 Words   |  8 Pagesdiscuss of the leadership that president Xi Jinping has been involved. In the beginning, I will give a brief introduction of president Xi Jingping. Secondly, I will discuss what a leadership theory is and how it can help to lead an organization and group. I will focus on discuss two kind of leadership that president Xi has been involved with some example. The two kinds of leadership theories that I will mainly discuss are transactional and transformational theories, and contingency /situational leadershipRead MoreThe Theory Of Leadership Styles903 Words   |  4 Pagesphenomenon of leadership is based upon directing, influencing as well as motivating individuals for the purpose of implementing plans as well as running an organization. Leadership styles vary from person to person and is dependent upon the situations that the leader might be faced with (George, Sims, P. Sims, D., 2007). Basically, the leadership styles have been categorized into six types (i.e. commanding, visionary, affiliative, democratic, pacesetting and coaching leadership styles). All theseRead MoreLeadership Theory, Transformational, And Transactional Theory2421 Words   |  10 Pages Leadership Theories Unit 3 PSF8603 - Management and Leadership Theory Instructor Steven Kline Capella University Ann-Marie Cameron Introduction There are a few leadership theories, but for this research I will only focus on four of these theories. The theories that will be discussed are Situational leadership theory, Contingency theory, Transformational, and Transactional theory. The theory Transformational is pondered by several to be the theory improvement for transactional leadershipRead MoreSituational Leadership Theory, Transformational, And Transactional Theory2386 Words   |  10 PagesIntroduction There are a few leadership theories, but for this research I will only on four of these. The theories that will be discussed are Situational leadership theory, Contingency theory, Transformational, and Transactional theory. The theory Transformational is pondered by several to be the theory improvement for transactional leadership theory, and it appears to have a cumulative number of research studies that are supporting the benefits of this theory. So, I will also compare and discussRead MoreEssay on Different Types of Leadership Theories1334 Words   |  6 Pagesfocus on leadership within an organization and how it affects individual and organizational outcomes specifically using four theories including Fielder’s Contingency Model, Hersey and Blanchard situational leadership Model, Path Goal Theory by House and Dessler and finally the Participative Leadership Model by Vroom and Yetton. Leadership is said to be a dynamic interactive process, which involves the four other man agement functions, planning organizing, directing and controlling. Leadership is oneRead MorePersonal Values And Beliefs Regarding Leadership2289 Words   |  10 PagesLeadership â€Å"If you actions inspire others to dream more, learn more, do more and become more, you are a leader† (John Quincy Adams, as cited in Forbes, 2014, p. 1). A leader is mentor, guiding others to their best. In this paper, I will reflect on my personal values and beliefs regarding leadership. Next, I will discuss a leader in my life that personally resonates with me. I will then discuss the attributes of my chosen leader and relate them to theory on leadership, emotional intelligenceRead MoreThe Case Model Of Leadership1462 Words   |  6 PagesQ1) Given the description of the leadership situation facing the airplane crash survivors described on pages 2-3, how would leader-member exchange (LMX), the normative decision model, the Situational Leadership theory, the contingency model, and the path-goal theory prescribe that a leader should act? Answer) The contingency model of leadership is based upon the relationship between three aspects of leader-follower-situation model. Apart from this contingency model, leaders are assumed to act in

Saturday, December 14, 2019

Thousand Splendid Suns Comparison Free Essays

string(82) " and Mariam becomes absolutely petrified, but Laila tries to stand up for Mariam\." It seems that War has found a home in Afghanistan. The people of Afghanistan have seen three decades of Anti-Soviet Jihad, civil war and Taliban tyranny. They have lived through unimaginable horrors and now, their incredible stories of hope and oppression are being told. We will write a custom essay sample on Thousand Splendid Suns Comparison or any similar topic only for you Order Now In A Thousand Splendid Suns by Khaled Hosseini and The Swallows of Kabul by Yasmina Khadra, the women are oppressed by their husbands and society. Mariam is passive and compliant while Zunaira is defiant and angry, yet both suffer the same pain and isolation. Initially, their suffering increases because their anger at being oppressed and tortured is deflected towards the wrong people, people who actually care for them. Through their difficult journeys, their eyes are opened up to the power and beauty of a loving relationship. The loss or gain of such a relationship is the defining factor of whether or not each character finds peace and self-worth. The women in both novels transition from a state of being hopeful to complete desolation due to the oppression in their lives. Initially, Mariam from A Thousand Splendid Suns expresses much hope about attaining a bright future. She wants to pursue an education as she says, â€Å"I mean a real school†¦like in a classroom, like my father’s other kids† (Hosseini, 17). Mariam firmly believes that she can shed her shameful status of a bastard’s child, and as she gets older, she takes strides to make this vision into a reality. Moreover, Mariam is constantly inundated with her mother’s pessimistic ideals about life, but she believes that â€Å"You’re [Mother] are afraid that I might find the happiness you never had. And you don’t want me to be happy. You don’t want a good life for me† (Hosseini, 28). As a result, at first, Mariam is a strong figure with a lively spirit who is able to combat much negativity in her life and continue to dream and hope of a better future. Perhaps, her naivety fosters these hopes and dreams as well. Later, Mariam’s husband, Rasheed successfully crushes her strong spirit. During one of his fierce outbursts, â€Å"he shoved two fingers into her mouth and pried it open, then forced the cold pebbles into it†¦but he kept pushing the pebbles in, his upper lip curled into a sneer† (Hosseini, 104). Mariam is tortured psychologically, physically and her lively spirit is broken. She completely isolates herself from the outside world, and quietly suffers inside her house as â€Å"†¦Mariam was afraid† (Hosseini, 98). She is passive and compliant in the abusive relationship because she abandons all hope, and tries 1 to endure everything that falls upon her. Oppression crushes Mariam’s inner strength and she becomes a walking dead person, confined to her own home. Furthermore, Zunaira from The Swallows of Kabul undergoes a similar transition from a state of hopefulness to desolation. At the beginning, Zunaira is a hopeful person. Her husband, Mohsen, says, â€Å"Her zeal was unmatched, save by the praises heaped upon her. She was a brilliant girl and her beauty lifted every heart† (Khadra, 73). She is extremely passionate about empowering the women in Afghanistan, that she even pursues a career as a magistrate to set an example to rest of her countrymen. Zunaira embodies hope, and positive change in a country devastated by war. Like Mariam, Zunaira’s hopeful spirit sets her up on a high pedestal to fall from. Then, Zunaira is oppressed by the Taliban. She is writhing with anger and hatred when she says, â€Å"†¦the most detestable fact of [my] existence, to the constraint with anger and hatred that even in [my] dreams [I] refuse to accept: the forfeiture of [my] rights† (Khadra, 99). Anger and hatred threatens to rip Zunaira apart because she feels that the Taliban have stripped her off her dignity and humiliated her beyond endurance. Pride is important to Zunaira. Thus, she struggles to control her anger in public when she views the bitter state of her country, how the Taliban have destroyed her pride, hopes and dreams. Unlike Mariam, Zunaira is defiant and angry. Zunaira actually attains her goal of becoming a magistrate, and thus, she experiences a greater sensation of loss. Mariam and Zunaira combat the oppression in different ways but they suffer the same pain and isolation. Oppression induces a negative change in both characters. In addition, the women have coping mechanisms to deal with the sorrow in their lives. Their ability to cope is affected by family members. Mariam remembers her mother’s story, â€Å"where each snowflake was a sigh heaved by an aggrieved woman somewhere in the World. That all the sighs drifted up in the sky, gathered in the clouds, and then broke into tiny pieces†¦Ã¢â‚¬  (Hosseini, 91). Mariam is submissive in her abusive relationship because her mother has taught her by example, that Afghani women solely have to endure the pain and suffering in their lives. She makes no attempts to change her situation in her marriage because she lives by her mother’s teachings. Perhaps, if Mariam were to stand up for herself or stir up chaos during one of Rasheed’s beatings, Rasheed would not turn to violence against her so easily. Also, Mariam could have searched for alternatives to escape Rasheed before the Taliban implemented the harsh laws. Over the years, Mariam becomes increasingly helpless and miserable under Rasheed’s rule, as she follows the model of her mother’s teachings. Also, she deflects her anger and sorrow 2 towards the wrong people, people who actually care for her. Laila, Rasheed’s younger wife tries to extend a friendship towards Mariam multiple times, but Mariam pushes Laila away. She screams at Laila, â€Å"†¦I have no use for your company†¦You will leave me be and I will return the favour. That’s how we will get on. Those are the rules† (Hosseini, 226). As Mariam pushes Laila farther away, she only becomes a greater target of Rasheed’s abuse because Rasheed tends to beat Mariam when he is angry with Laila. During a beating, Rasheed â€Å"held a belt in his hand†¦Ã¢â‚¬  and Mariam becomes absolutely petrified, but Laila tries to stand up for Mariam. You read "Thousand Splendid Suns Comparison" in category "Papers" United, Mariam and Laila are able to stand up to Rasheed and reduce the frequency and severity of Rasheed’s beatings. By rebuffing Laila, Mariam only increases her own pain and suffering. The character’s coping mechanisms seem to only destroy any remaining strands of courage and hope within them. Similarly, in The Swallows of Kabul, Zunaira tries to find a way to cope with the oppression in her life. At the beginning, she tries to forget her own pain and suffering to be strong for her husband. Mohsen, her husband, insists on taking a stroll in the streets of Kabul, and Zunaira refuses to go because she does not want to wear the Burqa. To Zunaira, the Burqa epitomizes the mistreatment and oppression of women in Afghanistan. In the end, Zunaira agrees to go with Mohsen when she says, â€Å"Let’s go out. I’d rather run a thousand risks than to see you so demoralized† (Khadra, 79). Zunaira sacrifices some of her core values to make Mohsen happy, who is her only support system in this World. Though she does not want to lose Mohsen, her ability to cope with the oppression is hindered when she views firsthand the Taliban’s brutality. Similarly, Zunaira’s ability to cope with oppression is negatively impacted by the actions of her family members. Both women’s hopes are crushed, but, Mariam becomes more compliant while a fire is ignited within Zunaira, which threatens to rip her apart. Also, Zunaira shuns her loved one out of her life. When Zunaira refuses to talk to Mohsen and remove her Burqa after the stroll in Kabul, he recounts, â€Å"her anger is so intense that her veil trembles before her agitated breathing and she says, ‘I don’t ever want to see you again, Mohsen Ramat'† (Khadra, 129). At first, Zunaira uses her husband to cope, but later, she targets her fury towards him because she wants him to experience her great feeling of loss. Mohsen is a man, and Zunaira believes that a man will never allow a woman to attain her freedom. Like Mariam, she ends up deteriorating her life further because Mohsen accidentally dies during one of their fights. Thus, Zunaira loses another member of her family to the Taliban. Zunaira is angry, but her actions cause her loved ones to 3 suffer too, unlike Mariam who bottles up her fury and grieves alone. In the end, Mariam and Zunaira’s coping mechanisms only accelerate their feelings of pain and isolation. Finally, the women in both novels undergo a period of self-realization by losing or gaining a loving relationship. Mariam is able to acquire a new found sense of inner strength. Laila and Mariam forge a special sisterly bond that Mariam can turn to for support and strength. Mariam says, â€Å"But, perhaps there were kinder years waiting still. A new life, a life which she would find the blessings that Nana had said a harami like her would never see† (Hosseini, 256). Her sisterly bond induces a positive change in Mariam as she starts to hope again. Mariam’s spirit is rejuvenated, and she finds a newly acquired strength to defeat her oppressor, Rasheed. She frees herself off her primary oppressor for she finds the courage to kill Rasheed. She finds a state of inner peace at last. Also, Mariam finds a new purpose in life. Before Mariam is to be executed, she thinks, â€Å"A Weed. And yet she was leaving the World as a woman who had loved and been loved back†¦a person of consequence at last. No. It was not so bad†¦that she should die this way† (Hosseini, 370). Mariam is resented by her mother, father and husband, but her relationship with Laila and Aziza, Laila’s daughter, redefine her outlook on life. Their love fills a hollow spot within Mariam, and it lessens the pain of living under oppression for decades. As Mariam has loved, she is finally able to shed her status of a arami and gain a new sense of selfworth. She sees the beauty in a loving relationship, and she finally does find peace and selfworth in her life. In The Swallows of Kabul, Zunaira makes an important self-discovery as well. By severing her ties to Mohsen, she attains a form of inner strength. When the Jailer, Atiq, tries to convince her to run away from the jail, she s ays, â€Å"I can’t wait to get out of here, but not in the way you propose† (Khadra, 164). She accepts her fate and is prepared to die. With Mohsen’s accidental death, Zunaira severs all ties to the physical world. She rids herself of all duties and obligations and deserts all of her hopes and dreams. She feels like a free spirit, symbolized by the removal of her Burqa. Her lightness renews her inner strength and now, she feels she can overcome any obstacle in her path, even dying. Though Zunaira attains a sense of inner peace by severing ties to loved ones, Mariam achieves this by finding the beauty in a loving relationship. Like Mariam, Zunaira is willing to die because their newly gained inner strength gives them the power to vanquish all obstacles in their path. Also, her loss of a loving relationship changes her perspective on life. She says to the Jailer, â€Å"We’ve already been killed, all of us, it happened so 4 long ago, we’ve forgotten it† (Khadra, 164). Zunaira realizes that she has lost everything to the Taliban, her family, her dignity, her hopes and dreams. When she sees that she has nothing worth living for anymore, she feels there is nothing more she can lose in this World, and thus, she thinks about life differently. The author does not elaborate about Zunaira’s life after she is freed from the jail, but probably she dies in the near future because she does not have a home to return to. Similarly, Mariam and Zunaira are able to see the power and beauty of a loving relationship. Zunaira leaves behind her pride, and need to feel empowered while Mariam actually gains a new sense of self-worth. For Zunaira, leaving behind all the things attached to her relationship with Mohsen gives her peace. So, each character takes different routes to find peace and self-worth. A Thousand Splendid Suns by Khaled Hosseini and The Swallows of Kabul by Yasmina Khadra are both set in war-torn Afghanistan. The women are oppressed by their husbands and society. Then, the coping mechanisms they utilize only increase their pain and suffering. Finally, Mariam and Zunaira make an important self-discovery where they either gain or lose the power and beauty of a loving relationship to find peace and self-worth. Overall, Mariam and Zunaira seem to reverse their roles from the beginning to the end. Mariam is passive at first, but she becomes quite aggressive at the end. While, Zunaira follows the opposite path to achieve inner peace. Millions of women are oppressed around the World, and it seems that love is the critical factor to breaking the cycle of oppression. How to cite Thousand Splendid Suns Comparison, Papers

Friday, December 6, 2019

Marketing Audit Tesco free essay sample

Marketing Audit Tesco Plc Marketing Audit [Name of the Writer] [Name of the Institution] Executive Summary This report contains the company overview and details of marketing audit carried on Tesco Plc, which is largest retailer in UK. The marketing audit has covered various important areas that are significant to analyze, indentify and understand the issues and challenges of internal and external environment of the business. Tools used to conduct marketing audit of the Tesco Plc are, marketing mix 4P’s, SWOT analysis, PESTLE analysis and porter five forces. Introduction Changing marketing scenarios are a challenge for retailers, despite the fact it has captured large share in the market. Tesco PLC has been chosen to perform the marketing audit, as it is largest retailer in UK and having 30% of share in the market (www. guardian. co. uk). Tesco plc is a global marketing and general grocery retailers. It is operating in 14 major countries and employing 500,000 employees worldwide. We will write a custom essay sample on Marketing Audit Tesco or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It is the leading UK-based retailer in terms of global sales and domestic market share. Jack Cohen established this company in 1919 (Tesco Plc, 2012). Tesco Plc is running under six formats in UK, such as Tesco Express, Tesco Extra, Tesco Supermarkets, Tesco Metro, Tesco Home Plus and Tesco One Stop. Altogether Tesco acquires 3000 stores in UK and employing around 300,000 employees and over 60% group sales and profit comes from UK business (Tesco Plc, 2012). Tesco is ranked on third position after the Wal-Mart and Carrefour but on the basis of profit comparison it is considered as the second largest, after Carrefour (www. upermarketnews. com). Tesco is operating extremely well in all its business sectors worldwide, but to grow further as number one global leader, it still needs wide marketing plans and strategies, this reports carries out marketing audit of the company which shows threats and opportunities of internal and external environment. Marketing Mix Neil H Borden in 1964 published the article on marketing mix primarily and thereafter the term became famous and i ntegral part of marketing plan of every organization Chandrasekar, 2010). The firm can create its marketing mix once its target market is defined and that provides competitive advantage to the company. Marketing mix is the blend of product offering, pricing, promotional methods and place or distribution channel that brings specific group of consumers with superior value (Gitman and McDaniel, 2009). In the context of Tesco, entry to China market made them to adapt their culture and norms in order to reach consumers in big china market. But company needed to stick fast with its principles and basic standards set. There would be changes in terms of services with regards to 4p’s but the company cannot deviate to its set standards which are inherent to the company. Product Product is the heart of Marketing mix, of course it is hard to design and decide place, promotion or price and the nature of product plays vital role, when marketing any product or services (Lamb et al, 2012). In case of China, Tesco needs to figure out who the end consumers of the products are, what they are looking for, their existing products are fulfilling customer needs, what they are offering and which product needs to import or make in house to complete the demand of Chinese customers. In order to compete with local retailers and gain more market share, Tesco also needs to provide Chinese based products with and that can be done by developing the Tesco owns brand products which can be marketed strategically within the region of China. PricePrice refers to the amount the customer has to pay in order to buy the goods and services (Chandrasekhar, 2010). Tescos marketing department is responsible for the price charged for the products and that would be based on rivals offering prices and original cost prices of products. They are responsible for the prices of new products introduced and if required revising of prices of old products. In china prices of products differs from UK because of several factors (i. e. cheap labor cost), so rices can’t be same in all countries They also decide whether the price should be reduced to attract more customers and how to alter the cost of the products, which has short life and would be expire soon. The Marketing department also responsible for making the deals and discount offers packages for customers in order to avail maximum profits (Chandrasekar, 2010). Promotion Promotion refers all the activities performed to introduce the product and services among the customers for se lling purpose (Lamb et al, 2012). Many areas are considered before TESCO actually promoting the product, including how to inform customers about their products and services. They also need to know what type of advertising they use and where they can be used to direct the attention of customers and what other ways to apply can promote their products. A good way to do it and get free advertising is to distribute free samples and run the competition of product by selling in cheap prices initially. Promotion of the products can be done easily now days on the internet and through online shopping. Place Place simply refers to point of sale (Chandrasekar, 2010). Another important mix is place, whether the products will sell to the retailers or directly to the end user, through store or online. As TESCO itself is a big retailer and expanded its business worldwide and have thousands of stores. It also needs to open the stores and provide online facility of shopping in low developed areas in order to gain more market share, targeting low income group will enable the company to gain the trust of local and ultimately it will also gain more favor and relaxation from Government of that region (Chandrasekar, 2010). The effective marketing mix leads more customer satisfaction, and what Tesco needs to do, is to understand the needs of customers in target country or region. SWOT analysis SWOT analysis is a fundamental tool in marketing plan that helps to assess Strengths, Weaknesses, Opportunities and Threats of any organization (Pahl Richter, 2009). | | |Strengths |Weakness | |Strong brand image |Failure to lead the city center Market | |Market Leader |Lack of Marketing Approaches | |Diversified Business Globally | | |Competent Distribution Channel | | | | | |Opportunities |Threats | |Increasing Demand for private labeled products |Low price supermarket discounting stores. | |Diversifying Market Appeal |Economic conditions | | |New Entrants | Strengths 1. Strong Brand Image Tesco has strong brand image as it is older retailer of UK and established its brand image with the span of time. 2. Market Leader It is ranked as third largest retailer in the world and it puts positive impact on customers. 3. Diversified Business Its worldwide spread business in different countries enhances its strength 4. Competent Distribution Channel Tesco has competitive and well established distribution channels and it is the positive factor for the company Weaknesses 1. Failure to lead the city center Market This is one of the major drawback and weakness that Tesco is failure in leading city center markets. 2. Lack of Marketing Approaches Tesco runs on its established brand image, it has lack of marketing channels and hence approaches, which is also weakness and give chance to other small player to bite its portion of market. Opportunities 1. Increasing Demand for private label products Customer demands various local products, but which would be labeled as Tesco, in order to get the reliability. Local brands are also cheap then international brands and Tesco has opportunity to meet the demands of customer, already it is making its own products in various categories, it should enhance further. 2. Diversifying Market Appeal Tesco has covered still 14 countries and it has the opportunities to grow further in many countries. Threats 1. Low price supermarket discounting stores. Growing of small medium low prices stores are becoming the risk for the company, like Lidl, 99P stores etc to capture some part of market share. 2. Economic Conditions Global Financial crisis also put a bad impact on company’s growth and productivity, so if any economic crisis is expected company needs to be aware and take some precautions and lean down the processes, like cost cutting etc 3. New Entrants New entrants are also the threats, although it is big in size, many new entrants are following new strategies to attract customers , like online purchasing of grocery and fast delivery on end consumer doorstep. Macro Environment The macro environment comprises of a variety of factors, which has a direct or indirect influence on the organization. There are various tools available such as PESTLE, PORTER FIVE FORCES to analyze the factors of external environment, which might have impact on business in terms of threats or opportunities (Stonehouse et al, 2004). PESTLE Analysis According to Bangs (2002) â€Å"Pestle analysis will help to capture understanding about aspects of the context by using the prompts political, economic, sociological, technological, legal and environmental†. A Pestle analysis is vital in the development and the success of Tesco’s in addition to day to day management of each store in line with strategic decisions. It would be hard to take effective and proper decision for the well being of organization if the external factors effecting business are unknown. Factors effecting Tesco are, Political Factor Political factors can be national or international, Many Governments take parts and get involve. For example, Tesco got interruption in coffee supply due to political issues between Britain and Colombia. Political factor is sometimes in favor like UK government has three ruling parties and currently governed by liberal Democratic Party, and all are well structured for the development of the country and that represent good sign and strength for UK (Peter Donnelly, 2002). Economic Factor Economic factor has a huge impact on business, tax increases; fluctuation in stock exchanges can seriously hit the performance and revenue of companies like Tesco Plc. Sociological Factor This factor varies from the change in fashion to the impact on immigration. UK is the country where whole country follows one type of culture and speaks English, and this also gives positive exposure on company’s environment. Technological Factor UK is well developed country and having all sort of IT technologies, which bring advancement in the society (Hall, 2008). New technologies have a great impact on the success of organization, for retailer like Tesco Plc got enormous success from its online shopping platform. According to Wilson Gilligan (2005) to be up to date with this factor would always be productive for company’s business. Legal Factor The changes caused by all external impacts lead to many legal problems Environmental Factor Large Corporation has also environmental concerns and contribute for the well being, like Tesco uses fossil fuel in its transport network and reducing in demand is a major challenge for company. Tesco Plc should consider its external factors in detail and evaluate how their impacts continually change. Porter Five Forces Model Michael E Porter well-known framework, known as the five forces model, helps manager to identify the intensity of rivalry among established companies within an industry, the risk of entry by potential competitors, the bargaining power of buyers, the closeness of substitutes to an industry’s products and bargaining power of suppliers (Hill and Jones, 2008). This model is applied to assess the competitive advantage of the industry. Tesco is operating its retail chain globally and the retail industry competiveness for Tesco Plc is as follows Threats of new entrants Entry of new entrants is low due to high level of barrier, like new companies who wants to enter in retail sector of UK needs large amount of funds to compete with Tesco or other big retailer. Small retailers who opened individual shops of grocery, butcher has least impact on Tesco Plc performance. Rivalry among the existing Players There is huge competition in existing players in retail industry of UK, as Tesco has market share of 30% but still 70% is captured by different companies like Sainsbury’s, Asda , Lidl, Wal-mart etc and all are giving tough challenges to the operations of the company Threat of Substitute Products Threat of substitute is higher, because majority of retailers are offering same kind of products by different brand names and prices. Tesco products have many substitutes offered by other big and small retailers. Bargaining Power of Suppliers There are many retailers in markets and all they need reliable and established suppliers for their operations, hence due to tough competition in retail industry, supplier also take benefit from this, this is also one of the key concern for Tesco Plc Bargaining Power of Buyers Bargaining power of buyers normally doesn’t apply in this industry due to fix shelf prices that is positive aspect for the company Conclusion In recent years UK supermarkets have come under increased scrutiny over their treatment of suppliers, particularly of own-label products, yet the development of strategic supply networks has been an integral part of most supermarket strategies for the past decade. Marketing audit of Tesco Plc has shown marketing mix, internal and external environment factors and what are its effect on company performance. Effective blend of marketing mix variables would satisfy the customer needs and attracts more customers; hence company will ultimately enhance its market share. Internal and External environment of company is evaluated through various tools, which helps organization in proper and right decision making process. References Bangs. D. H (2002), The Marketing Planning Guide, 6th Ed, A Kaplan Professional Company – USA Chandrasekar (2010), Marketing Management – Text and Cases, Mc Graw Hill, India Gitman. L. J, and McDaniel. C (2009),The Future of Business – The Essentials,4th Ed, South- Western Cengage Learning- USA Hall. J (2008), Tesco Curbs its supplier prices, http://www. telegraph. co. uk/finance/newsbysector/retailandconsumer/2783800/Tes

Friday, November 29, 2019

Jewish Bar Kochba Revolt Essays - Bar Kokhba Revolt,

Jewish Bar Kochba Revolt The Jewish revolt led by Bar Kochba in 132 AD was not the work of a single if a single radical revolutionary. It was the inevitable result of years of promises not kept to the Jews, and laws which suppressed the basis of Jews as a nation. To underezd the reason for Bar Kochba's Revolt one must go back many years even before the war. Prior to Hadrian, an emperor by the name of Trajan was the ruler of the Roman empire. Due to the rebellion of the Jews in the Diaspora to the east and the west of them, Trajan, in order to keep the Jews in Palestine from rebelling he had to send a great general to be governor of the Jews in Palestine, a general who was well with the harshness in which he treated people. This general's name was Tineius Rufus, he was the general that put down the uprising of the Jews in Parthia. Because of Rufus' reputation of his severity to the Jews, he uprooted any thought of the Jews in Palestine to rebel against Rome at that time. The Jews did not want to rebel anyway. Trajan had promised the Jews that he would rebuild the asenv ,hc, the Jews assumed this also meant to rebuild Jerusalem. The Pagans in Palestine did not want the asenv ,hc to be rebuilt, they thought that if it was rebuilt it would be the rebirth of the Jewish nation. Also, in addition, Trajan, the Emperor who made this promise died and was succeeded by Hadrian. The Jews were unsure if Hadrian would keep the promise that Trajan once made. Hadrian wanted to go to Jerusalem to see what he was rebuilding before he started the construction. When Hadrian got there he was awed by the sight of a once desolate and fruitful city in ruins. He immediately wanted to start the reconstruction. However later the Jews were surprised and disappointed to discover that Hadrian wanted to rebuild Jerusalem not as a city for the Jews to restart in, but as a Pagan city sanctified to the Pagan G-d Jupiter. He was going to put an alter where the Jews asenv ,hc once stood. Hadrian was to be the high priest. What once was called Jerusalem would now be called Aelia Capitolina. This was a mockery to the Jews. The Jews waited sixty years from the destruction of the Second asenv ,hc for Rome to restore it to them. The Jews held themselves back from Rebelling with their neighboring Jews in Diaspora because they held onto, and believed that Trajan's promise would be kept. Furthermore, Hadrian later made a prohibition of circumcision. "Consequently the Jews saw in Hadrian another Antiochus Epiphanes. And where there was an Antiochus, a Maccabee was bound to arise." THE JEWS HAD TO REVOLT. The Romans had by now either banned or mocked some of the most important beliefs in Judaism. If they did not revolt against the Romans they would have died, in a spiritual sense. Even if the Romans didn't kill them, they would not really be Jewish anymore. Circumcision, which was the physical difference between them as Jews and, as well as a basic premise of their Jewish beliefs. Their only choice was to gain their independence. Rabbi Akiva, a great scholar of his day, also once believed in Tarsus' promise. He had also been led astray. Therefore, the great Rabbi helped organize thousands of soldiers to fight for the independence and welfare of the Jewish people. Rabbi Akiva also picked a man named Shimon Bar Kochba to lead his army. Rabbi Akiva was sure that Bar Kochba would turn out to be "A second Judah the Maccabee." Rabbi Akiva was so sure of this that he called Bar Kochba the jhan. His name alone was a reference to him being the jhan, his name Bar Kochba means "Son of a Star" from the word Kochab which means star. There was also a sentence in the Torah which stated, "A star has come forth from David." Both times a star is mentioned. This is a direct referral to him being the jhan. Bar Kochba had to make sure his army was ferocious

Monday, November 25, 2019

Categories and Types of Evidence and their Use in the Courtroom

Categories and Types of Evidence and their Use in the Courtroom IntroductionCriminal law is referred to as that branch of law concerned with crimes committedagainst the public authority. It is very different from civil law. An example is murder. It is veryeasy to put murder under civil law because it is a crime committed against another human beingbut the crime of murder is against the public interests. An example of civil crime is when aperson does not honor a contract.Criminal law can be substantial or procedural. Substantial criminal law is concerned withvarious crimes covered with the criminal code but procedural criminal law deals with theprosecution of the crimes mentioned under substantial criminal law. The sentencingrecommendations are also stipulated for various criminal crimes under procedural law.Prosecution under criminal codes can only be done when there is proof beyond a reasonableshadow of doubt that the person accused committed the said crime.Felonies, misdemeanors and treason are the three broad types of crimes that show incourt. English: Category:International Criminal Tribunal ...Treason is seen as a crime that threatens the security of a nation and the well being of anation and this may explain why criminals charged with treason have such stiff and severepenalties. Under criminal law, misdemeanors are minor crimes but felonies are rather seriouscrimes and they are normally associated with mandatory sentences.How judges, parties and juries give out then closely inspect the different forms of proof ata court trial is all governed by the law of evidence. In a way, evidence forms an extension ofcriminal procedure. It also forms an extension of civil law. In the Unites States, the FederalRules of Evidence (FRE) are the rules the federal courts follow. Most of the laws of evidence areencompassed in the Federal Rules of Evidence. The Federal Rules of Evidence has played amajor role in the development of evidence law and most of this is...

Thursday, November 21, 2019

Agile Software Development Research Paper Example | Topics and Well Written Essays - 2000 words

Agile Software Development - Research Paper Example Agile accelerates the development process while maintaining the flexibility of adjusting to changing requirements through iterative development (Dingsoyr et al., 2010, p. 33). This report gives an overview of agile method of software development. It presents a brief technical comparison with the traditional, non-iterative waterfall model, the intent and guiding principles for agile methods, the people involved its advantages and disadvantages, two common agile methodologies and lastly the future of agile. 2. Agile vs. Waterfall In contrast to the traditional non-incremental models such as waterfall, agile does not have distinct phases of capturing requirements, forming architecture and design, development, testing and incorporating feedback as shown in Figure 1. Figure 1 Waterfall Model In agile all these phases are meshed up as can be seen in Figure 2. The intent is to develop a feature set in a way the customer wants. A release of the system is built on the initial requirements wit h respect to the features set provided by the customer, the miniature system is then tested by the customer, requirements are revised and readjusted into the release and then the new system release based on some other remaining features is built. Hence, there is only one similarity present between the traditional non-iterative waterfall model and agile model which is with regards to the testing phase. Agile model has a distinct testing phase as well which is a common process in all of the iterations. Generally, the testing phase comprises of two categories of testing; unit testing done from developer’s perspective and acceptance testing carried out from customer’s perspective. ... The difference lies in the fact that in agile, the developers and the customers are in close communication with each other while in waterfall, the case is different. In waterfall, the testing is done as per the set of requirements and design details initially put together in form of documents in the initial phases of the software cycle. Customer involvement is limited to merely the requirements capturing phase. Any change of requirements on part of customer is not guaranteed to be incorporated in the system. Therefore, agile provides a worthwhile alternative to the heavy-weight document-driven software development methodologies such as waterfall. 3. Agile vs. Rapid Application Development Agile is an incremental model similar to Rapid application development (RAD) model (Linger & Fisher, 2004, p. 180). Figure 3 shows the RAD process. In RAD, initial set of requirements are used to design a prototype for customers to test. The prototype helps customers in realizing the system requirem ents as mostly the customers are unaware of what they want. Figure 3 Rapid Application Development In agile, the underlying model is the same as RAD except that the delivery is made in form of releases that contain a subset of features. Unlike prototypes in RAD, these releases are supposed to be complete miniature software fulfilling a portion of the feature set. The customer defines a set of features and provides a brief detail of how the system must offer these features. A release based on a subset of the features is built within a specified interval and is tested for acceptance by the customer. Any changes requested are adjusted through constant cooperation with the

Wednesday, November 20, 2019

A Question of Ethics Essay Example | Topics and Well Written Essays - 250 words

A Question of Ethics - Essay Example On the other hand, Danny’s mother violated the principle of space and privacy which is important in interpersonal communication and relationships. Danny needed some space, he went out with friends after a very long time and if his mother was getting so anxious then she could have called to check. Also, Danny’s mother had not slept the entire night, so she should not have initiated the conversation and should have waited till a more appropriate time to start the discussion. Both Danny and his mother also commit a face-threatening act which made their arguments more intense. Danny’s mother had no need to taunt Danny about the fact that his parents do not seek rent, feed him for free and so forth because such statements can hurt a person’s emotions, even if they are unintentional. Conversely, Danny should have just tried to understand and appreciate his mother's concern instead of retaliating because it was his negligence in the first place that became the ca use of his mother’s anxiety.

Monday, November 18, 2019

Analysis Summary of the movie 12 Angry Men using group dynamics Essay

Analysis Summary of the movie 12 Angry Men using group dynamics - Essay Example When the group of jurors first meet during the orientation phase, they are chatting, making jokes and talking about a random list of things such as their jobs and things they could be doing instead of being in a jury room. The orientation phase is characteristic of acquaintance, positive attitudes on similarities and clarity. At this stage, the group is only creating opinions, nothing intense. (Robbins, 1974, para 4). There is a general feeling for most of the jurors that this will be a quick case, nothing intense. However when the foreman of the jury; juror number one takes an initial vote the tone is set for a long drawn process and the development of the group dynamics. In the initial vote eleven jurors have already declared the defendant is guilty. Only Juror number eight votes â€Å"not guilty† on the grounds of reasonable doubt. It is never easy to be part of the minority because it goes against our natural desire to be accepted (Johnson, 2007, p. 153). Out of this minor ity, the true leader begins to emerge and group formation begins. Positioning of power becomes apparent as the jurors biases, backgrounds and personalities begin to unfold. The jury’s deliberation begins when the first vote is taken. Several jurors observe others voting and they raise their hands. It is only juror number eight who has the courage to stand alone and has strong convictions that the defendant is not guilty beyond reasonable doubt. Questions arise as they begin to examine the different parts of the testimony. These testimonies were not initially considered in the first vote. Normative influence by juror eight begins to revert from guilty to not guilty. Through the process, personalities unfold and the pressure of social influence is clear among the jurors. Team members have to create a new social identity and forfeit their own in order for a team to be built. (Levi, 2014, p.

Saturday, November 16, 2019

The Strategic Planning Process At United Parcel Commerce Essay

The Strategic Planning Process At United Parcel Commerce Essay UPSs primary business is the delivery time identification of packages and documents worldwide. In recent years, UPS has extended their service portfolio to include less than truck transportation (mainly in the U.S.) and supply chain services. UPS reports its operations divided into three parts: U.S. Domestic Package operations, International Package operations, and Supply Chain transportation activities. Based on the Case study, the purpose of this report is to answer the following questions: Identify the strategic problems and opportunities that exist at United Parcel Service and discuss a coherent set of actions that will address these. What are the potential problems involved in implementing these actions Critically assess the approach to the Strategic Planning process at United Parcel Identify the strategic problems and opportunities that exist at United Parcel Service and discuss a coherent set of actions that will address these. SWOT is an acronym of the internal strengths and weaknesses of a company and the opportunities and threats to the environment in which the company is facing. SWOT analysis is a widely used technique through which managers create a quick overview of the companys strategy. This technique is based on the assumption that an effective strategy derives from a sound fit between a companys internal resources (strengths and weaknesses) and its external situation (the opportunity and threat). An appropriate maximum strength and opportunities of the business and minimize the weaknesses and threats of it. This simple assumption has a strong impact on the design of a successful strategy, United Parcel Service UPS offers transportation services, primarily in domestic and international mail and package delivery Packet through its subsidiaries, it also provides transportation, logistics and specialized financial services company is one of the largest companies provide packages in the world, in terms of revenue and volume. UPS is one of the leading providers of less than trucking service. size large operations of the company allows it to cater to a large customer base in the international market. However, the increase in fuel prices can have a direct impact on corporate profits by causing an increase in the cost of operation of the UPS. Strengths à ¢Ã¢â€š ¬Ã‚ ¢ Sustainability: UPS is the environmental leader in the U.S. package delivery industry. UPS to reduce its carbon emissions through integrated network, modern air fleet, alternative fuel sources, and extensive use of the tracks.   à ¢Ã¢â€š ¬Ã‚ ¢ Network: UPS has a network of established and continue to invest in network expansion, especially in China.   à ¢Ã¢â€š ¬Ã‚ ¢ Superior Financial Strength: UPS is known for maintaining high operating margins than its competitors.  It is highly profitable, the average ROE of 28% in six years.   à ¢Ã¢â€š ¬Ã‚ ¢ Value of dividends Strength: has consistently increased dividends every year except 2009, in which it is held constant.  Since 2000, the ratio of annual dividends have increased by an average of 2.53%.   à ¢Ã¢â€š ¬Ã‚ ¢ Brand equity: UPS is synonymous with the delivery of parcels.  Brown tones of the delivery truck and logo is iconic for the distribution industry. Weaknesses Awareness of traffic ground instead of overnight Heavy union presence Lag Brand: While the brown trucks of UPS recognized, who cannot have a complete picture of the full capacity of the UPS. Trade unions: the labor force of the UPS is unionized and thus affect the labor cost of the UPS. The threat to strike UPS can cause pressure to increase wages. Debt: UPS has a higher ratio of financial debt compared to its competitors Opportunities: Expansion of online shopping The emergence of the international middle class Business to business growth: increase B-to-B growth will help to expand operating profit due to economy of scale. Asian markets: By increasing the expectations of customers higher quality products, UPS scalability in a fragmented Asian market. They first entered the market by working with key business players in the market with a focus on export / import. After that, they will pursue acquisitions and more of a domestic drama. Logistics Business Solutions: UPS promote its network by providing logistics solutions for the retail and manufacturing companies. Business has been growing double-digit expansion before the crisis and in 2009 revenues decreased 20%. However, this has recently reversed by We Love Logistics campaign. Global healthcare distribution network: the new facilities are being added to the U.S., Asia, Europe, and Canada to adapt to the rapid growth in the medical field. Productivity growth: While DHL, market prices down, leaving the U.S. parcel market more than two years ago, we believe that pricing power is partly delayed after shipment contracts often is 1-3 years. So UPS can be increased margins by controlling prices. U.S. mail volume decline: Over the past 10 years, USPS has steadily lost market share to UPS and FedEx. Continue their decline may benefit modest volume for UPS Threats à ¢Ã¢â€š ¬Ã‚ ¢ Rising fuel prices: UPS fuel surcharge in the domestic and international package and LTL services as their primary means of reducing the risk of adverse changes in fuel prices. They also periodically on the option contracts on energy commodities to manage price risk with forecasted transactions related to refined fuels such as jet fuel. à ¢Ã¢â€š ¬Ã‚ ¢ challenging weather conditions: à ¢Ã¢â€š ¬Ã‚ ¢ Bad weather can damage the quality and efficiency in delivery impact. In addition, bad weather can affect retail sales and other groups UPS partner that could hurt sales. While the UPS cannot control the weather, they have improved their tracking platform for customers by providing more information and provide an updated time for customers in case of any delay doubt. à ¢Ã¢â€š ¬Ã‚ ¢ Currency Headwinds: headwind currency in their international business can affect inflation costs. However, UPS has delivered the strong cost that we believe make them competitive with others in the industry. With over a century of experience, we believe that UPS has specialized in foreign currency hedging activities using the derivate financial instruments such as forward currency contracts and currency options. What are the potential problems involved in implementing these actions Porters five forces Porters Five Forces will be used to determine industry competition as well as the strategic impact on Apple. New Entrants- Low à ¢Ã¢â€š ¬Ã‚ ¢ UPS has established brand equity à ¢Ã¢â€š ¬Ã‚ ¢ Long-term contracts with corporate customers à ¢Ã¢â€š ¬Ã‚ ¢ Capital intensive industries related to aircraft, vehicles, software, and storage Replace Medium à ¢Ã¢â€š ¬Ã‚ ¢ Some customers have needs not time sensitive logistics can trade down using the slower delivery options and less expensive, such as USPS à ¢Ã¢â€š ¬Ã‚ ¢ Companies can create their own housing in the supply chain and logistics solutions rather than outsourcing work with a company like UPS à ¢Ã¢â€š ¬Ã‚ ¢ Threats to business mail delivery as a result of a movement to electronic documents Power supply Low UPS does not rely on specific suppliers for their business activities outside the major capital costs Buyer Power Medium Smaller customers are less likely to negotiate the price for fixed price Larger companies using the full range of logistics solutions have pricing power due to their ability to negotiate long-term contracts Competitive rivalry -Private postal companies à ¢Ã¢â€š ¬Ã‚ ¢ Federal Express Most government agencies support à ¢Ã¢â€š ¬Ã‚ ¢ USPS à ¢Ã¢â€š ¬Ã‚ ¢ Deutsche Post Until 1994, UPS has mainly focused on continuously improving their operations that they have to compromise on quality and customer service. Many analysts noted that UPS did not pay attention to the needs of the customer and customer satisfaction. In 1994, due to increasing competition, UPS recognized the need to have many customers meet and embark on a major transformation initiatives of the company. This case gives a detailed overview of the various human resource initiatives UPS à ¢Ã¢â€š ¬Ã‚ ¢ Nearest competitor, FedEx, similar services in the freight and logistics business à ¢Ã¢â€š ¬Ã‚ ¢ UPS focused on overseas growth and expansion of business supply chain à ¢Ã¢â€š ¬Ã‚ ¢ be able to compare prices in the industry Critically assess the approach to the Strategic Planning process at United Parcel They have invested in the core business of worldwide distribution and logistics. The company is building capacity in the integration of goods, funds, and information. They use technology to create new services. They began to attract talented people. Study customer behavior and predict their needs. Practice innovation leads to growth. Build an environment that allows them to treat each customer as if he was the only one. We believe that UPS has high potential in the fragmented Asian emerging markets such as China, Malaysia obvious its recent expansion in 2010 and bought seven new aircraft in 2011. Air Freight transportation is developed here. UPS has high interest activities and will earn higher profits when the economy recovers and Have the right to set higher prices in 2012 and 2013. UPS developing supply chain and transportation division, using customized logistics solutions. While they have been used for many retail and high-tech companies, they are branching out into the market global distribution of health care, we believe there is high growth potential for distributed this song. In January, UPS announced the expansion of health care facilities in Kentucky, Singapore, the Netherlands, and Canada. UPS operates in a competitive environment with their direct competitors just FedEx. Developments in the past have shown that they are able to set the price on the exchange rate as well as pass along higher costs in the business, such as energy prices rise. The companys financial strength has allowed them to generate stable cash flow through all business segments of business EPS is expected to reach the highest of all time

Wednesday, November 13, 2019

I Want to be an Elementary School Teacher :: Teaching Philosophy

Why I Want to be an Elementary School Teacher Why do I want to become an elementary school teacher? There are so many different things I love about teaching that it is hard to answer this question. The main reason is that I want to transfer my knowledge and ideas to children who can further the things I have taught them to become successful. Many teachers throughout my life have been a big inspiration to me. They have taught me many things about basic knowledge and also about life. They have made education fun and exciting. My teacher’s did such a good job that it actually inspired me to be a teacher myself. At a younger age, children are more apt to learn the basic skills in life. Reading habits, writing styles, and many more other things are critical to being taught the right way at an early age. If the child is not taught how to read sentence by sentence to understand the meaning at an early age, it is very difficult for them to study later on in the future. There are many different types of students that will be in a classroom. There will be visual learners, more hands-on type of learners, and many more. I hope to develop my classroom in a way so that I can teach all the different types of learning. Technology has really made this goal a large amount easier to accomplish. With the use of webpage’s and software, a teacher can now reinforce the different topics they cover in a classroom. Rousseau believed that children were born innocent and with the same intelligence. I do believe that children are born with intelligence; I just want to be able to expand on that. If I could just teach children how to do basic math problems, what a sentence is, or anything educational I would feel so accomplished. A classroom should also be a place for many other types of learning to take place. Students should be able to learn about social relationships, emotions, and themselves.

Monday, November 11, 2019

Native Son by Richard Wright Essay

Richard Wright was determined to make a profound statement. In his novel, Native Son, he endeavors to present the â€Å"horror of Negro life in the United States† (Wright xxxiii). By addressing such a significant topic, he sought to write a book that â€Å"no one would weep over; that would be so hard and deep that they would have to face it without the consolation of tears† (xxvii). Native Son is a commentary on the poverty and helplessness experienced by blacks in America, and it illustrates the abhorrent ways that blacks were treated, describes their awful living conditions and calls attention to the half-hearted efforts offered by white sympathizers. Told from the perspective of his character Bigger Thomas, Wright crafts a story depicting the oppressive lives endured by Negroes and makes it so despicable that it grabs the attention of the reader and forces him to reevaluate the state of society. There is much in this novel that would cause a reader to cry, but, to W right’s point, the topic is so significant that it resonates more deeply and elicits a deeper response. Bigger Thomas is the protagonist of the novel, but, to Wright, Bigger also exemplifies African Americans of the time. He is barely educated, struggling to find meaningful work and living in an overcrowded slum with his family; just like many others around him. Bigger is frustrated with his place in life and finds it difficult to understand why the opportunities that are available to whites are not available to him. During an exchange with his friend Gus, Bigger exclaims, â€Å"Goddammit, look! We live here and they live there. We black and they white. They got things and we ain’t. They do things and we can’t. It’s like living in jail† (23). Bigger and Gus have no outlet to express their individuality or emotions. Their feelings towards whites are ingrained in them. Bigger states, â€Å"[Whites live] right down here in my stomach†¦Every time I think of ‘em, I feel ‘em†¦It’s like fire†¦That’s when I feel like something awful’s going to happen to me†¦Naw; it ain’t like something going to happen to me. It’s†¦It’s like I was going to do something I can’t help† (24). This statement summarizes how the everyday black man feels about his station in life and the opportunities available to him. Additionally, it foreshadows the heinous events that will unfold later in the novel. A turning point in Wright’s story comes when Bigger is offered a job as a chauffeur for the Dalton family. Mr. Dalton is a white real estate mogul that prides himself for being a member of the NAACP. He employs young black men in an attempt to rehabilitate them. On the surface, this is an ideal opportunity for Bigger because it provides room and board and pays well enough to allow him to take care of his mother and siblings, but Wright is looking to emphasize how the trivial the actions taken by the white sympathizers do not actually address the challenges faced by the African American population. Bigger is not overwhelmed by this opportunity or impressed that the last chauffeur had gone to night school. Moreover, this job ultimately places Bigger in a situation that he cannot control, and he accidentally smothers Dalton’s daughter, Mary. Bigger realizes, â€Å"Though he had killed by accident, not once did he feel the need to tell himself that it had been an accident. He was black and he had been alone in a room where a white girl had been killed; therefore he had killed her† (101). This is the â€Å"awful† event that Bigger alluded to earlier in the story. Killing Mary elicits feelings in Bigger that he had never experienced before. Bigger acknowledges, â€Å"He was more alive than he could ever remember having been; his mind and attention were pointed, focused toward a goal† (141). Bigger embraced these feelings and continued with a scheme to make everyone believe that Mary had been kidnapped. With the assistance of his girlfriend Bessie, he plans to escape with $10,000 in ransom money. Wright uses Bigger’s emotions and his heightened sense of awareness at this point in the novel to comment on society at the time. Wright is stating that the act of murder is one of the only ways for young African American men to express themselves, to exert any independence and to get out from under the oppression of their daily life. When the authorities realize that Bigger is the killer he flees to avoid being captured, but he realizes that â€Å"all his life he had been knowing that sooner or later something like this would come to him† (207). Survival becomes paramount to Bigger, escaping the law is his only priority, and Bessie becomes a liability. While attempting to hide from the police, Bigger realizes that it will be easier to escape without traveling with Bessie. In a tense scene, Bigger first rapes Bessie, lets her fall to sleep and finally bludgeons her. His actions are methodical as  Ã¢â‚¬Å"he lifted the brick again and again, until in falling it struck a sodden mass that gave softly but stoutly to each landing blow. Soon he seemed to be striking a wet wad of cotton, of some damp substance whose only life was the jarring of the brick’s impact† (222). Ultimately this second murder is unnecessary, as Bigger is soon apprehended. Bigger is arrested and indicted for the murder of Mary Dalton, and the character that Wright chooses to defend him is a white, Jewish attorney, named Boris Max. In the novel, Max takes the time to talk to Bigger and understand the actions in his life that have influenced him. For the first time in his life, Bigger has someone interested in his thoughts and feelings, which result in Bigger beginning finding hope. Max does his best to motivate Bigger to fight to save his own life. Max pleads, â€Å"Listen Bigger, you’re facing a sea of hate now that’s no different than what you’ve faced all your life. And, because it’s that way, you’ve got to fight. If they can wipe you out, then they can wipe others out too† (320). Throughout this section of the book Bigger undergoes a transformation. By explaining his actions and feelings to Max, he finally emerges from the shell he has created around himself. Max works hard to understand the issues in Bigger’s life that culminated in his actions and the violence he exerted against Mary and Bessie, and he uses this information to form his defense. Although the crimes that Bigger committed were horrific, the reader begins to sympathize with him as he describes more about himself and his feelings to Max as the story comes to a conclusion. Wright’s goal with this novel was to evoke empathy for Bigger and to make a statement regarding the treatment of blacks at the time. Wright uses Max’s closing statement to the judge to summarize all of the points he wants the reader to contemplate. Max combines everything that he learns about Bigger and weaves it together with the plight of the blacks during the time and eloquently argues that Bigger should be sentenced to life in prison, rather than to execution. Max argues, â€Å"This man is different, even though his crime differs from similar crimes only in degree. The complex forces of society have isolated here for us a symbol, a test symbol† (354). Through Max’s monologue, the reader more clearly understands all of the factors that  have contributed to the creation of Bigger and others like him, and he pleads with the judge to understand that there are larger forces in play, other than the specific crime that Bigger committed. Unfortunately, despite Max’s valiant attempts, the â€Å"sentence of the Court is that you, Bigger Thomas, shall die on or before midnight of Friday, March third, in a manner prescribed by the laws of this state† (381). Initially, it would appear that with Bigger’s execution, Wright fails in his attempt to move people to reevaluate the racial injustice of the times, but the conclusion is actually Wright’s acknowledgement that society was not quite ready to change.

Friday, November 8, 2019

Medical Term Paper

Medical Term Paper Medical Term Paper Natasha Abdulaziz Medical Term Summer 2015 Medical Terminology Paper Outline 1. Introduction a. General introduction about the use of medical language b. The importance of understanding the language c. Then transition into talking about root, combining vowels, and suffix d. Can give a brief medical story with medical words 2. 2nd paragraph talk about the suffix a. You always start from the suffix which is at the end of the word (cite) b. Give example of a word such as –logy (study of) 3. 3rd paragraph talk about root a. Root word is in the beginning of the word (cite) b. Give example 4. 4th paragraph talk about combining vowels a. Talk about it being the connector between the root and suffix (cite) b. Give examples of common combining vowels 5. Conclusion a. This is where you are able to combine all of it together b. Restate the importance in a different manner c. Explain the medical story with regular language The language of medical terminology is a foreign language to anyone outside of the healthcare field. Medical terminology is not everyday language. It must be studied by an individual in order to comprehend. It is important for anyone within the healthcare field to have a clear and specific understanding of medical terminology. It is essential for staff members to be able to dialogue with themselves in an accurate manner to discuss patient health and provide the best care for the patient. It is also important for healthcare providers to acknowledge the fact that it is not east to comprehend such a difficult language. It must be used amongst individuals that understand the language or are studying the language. It is important to breakdown words into three different categories: suffix, root, and combining vowel. The breakdown of each word begins with examining the ending, beginning, and middle parts of the word. A medical term should be understood by examining the suffix of the term. The suffix is at the end of the word. The suffix is what should be analyzed first because every medical term contains a suffix. A common medical term that can be broken down into its three aspects is the word hematology. When breaking down this word we begin with the suffix of –logy, which translates into the study

Wednesday, November 6, 2019

Free Essays on National Security

Colonization of Nigeria The British were not the first to infiltrate Nigeria. They weren’t the second either. First of all, people within Africa have been migrating all over the continent, including Nigeria, way before there was even written record. Also, there has been so much mixing of ethnic groups over the course of time. However, it isn’t all that hard to trace back and find the first evidence of outside infiltration. External penetration of Nigeria started as early as the 9th century AD when Muslim merchants from western Sudan, Maghreb, Tripolitania and Egypt started traveling across the Sahara with camel caravans in search of trade. Over the course of the next six centuries, Islam became accepted widely in the north, especially among the Hausa and Fulani, and not only as a religion. It also imposed a central government, segregated the sexes, influenced language and script, and established a hierarchical class system that was not there beforehand. Islam did not spread south because of the dense tropical forest that divides Nigeria into north and south. This also caused the two regions to â€Å"develop† at different rates because while the south was still alien to Europeans, the north was expanding culturally and economically because of its deep involvement with the trans-Sahara trade routes. The peoples of the south remained untouched by foreigners until the 1470’s when Portuguese explorers, under the inspiration and guidance of Henry the Navigator, showed up and traded spirits, cloth, guns and gunpowder in return for slaves. The Portuguese did not really have any sort of cultural effect on the indigenous people besides the slowly diminishing population. This is because they rarely traveled farther than the coast, if they even left the ships. Eventually the British showed up after they realized the profits Portugal was making and what they could get from slavery. By 1712 they had established a slave monopoly along ... Free Essays on National Security Free Essays on National Security National security America over its short life time has built up this reputation for being â€Å"untouchable†. We are so far away from any major threats, and because of this, America has gone to sleep. It used to be that communication amongst countries would take months at a time. Your conversation was instantaneous; you could talk to someone on the other side of the world! If it wasn’t for communication, we probably wouldn’t have been involved in WW2. Technology took its course and now today we have high speed data transfer and the internet. When certain people get access to the internet, they then have access to money, drugs, weapons, you name it. The internet literally â€Å"Connects† the world in front of your eyes. With power in the wrong hands, there is an immediate threat to our country, which begs for a modern security. I sat in my living room the other day and was able to watch our military strategically bomb Baghdad†¦Live. The world isn’t so far apar t anymore. People today are communicating faster than ever before. What once was a dream is now reality and then some. Communication is hurting us; it puts power into the hands of people who want to be heard. Regions of the world that couldn’t speak out in a manner suitable to them now can. This is going to propose a problem because our army is not dealing with a nation as a whole where diplomacy is in effect, these terrorists are most of the time in it for themselves. Since these terrorists are not connected to the government, it’s hard to address those who are participating in the act. For instance, the Taliban was found guilty of plotting against the US. These Taliban members resided in Afghanistan, yet Afghanistan wasn’t about ready to claim them, so who is to blame? The controversy begins when these smaller countries harbor and even support these madmen, mainly out of fear, but never the less. These terrorists play with there peoples emotions and feelings ... Free Essays on National Security Colonization of Nigeria The British were not the first to infiltrate Nigeria. They weren’t the second either. First of all, people within Africa have been migrating all over the continent, including Nigeria, way before there was even written record. Also, there has been so much mixing of ethnic groups over the course of time. However, it isn’t all that hard to trace back and find the first evidence of outside infiltration. External penetration of Nigeria started as early as the 9th century AD when Muslim merchants from western Sudan, Maghreb, Tripolitania and Egypt started traveling across the Sahara with camel caravans in search of trade. Over the course of the next six centuries, Islam became accepted widely in the north, especially among the Hausa and Fulani, and not only as a religion. It also imposed a central government, segregated the sexes, influenced language and script, and established a hierarchical class system that was not there beforehand. Islam did not spread south because of the dense tropical forest that divides Nigeria into north and south. This also caused the two regions to â€Å"develop† at different rates because while the south was still alien to Europeans, the north was expanding culturally and economically because of its deep involvement with the trans-Sahara trade routes. The peoples of the south remained untouched by foreigners until the 1470’s when Portuguese explorers, under the inspiration and guidance of Henry the Navigator, showed up and traded spirits, cloth, guns and gunpowder in return for slaves. The Portuguese did not really have any sort of cultural effect on the indigenous people besides the slowly diminishing population. This is because they rarely traveled farther than the coast, if they even left the ships. Eventually the British showed up after they realized the profits Portugal was making and what they could get from slavery. By 1712 they had established a slave monopoly along ...

Monday, November 4, 2019

Why Alcohol Is Good for You Essay Example | Topics and Well Written Essays - 1250 words

Why Alcohol Is Good for You - Essay Example The aspect of risk taking can result in discovering new subjects and broadening opportunities towards learning the reality. One of the major types of risks in writing is avoiding the sense of safety. However, safety is not a preferred component in writing. In relation to the article, it can be observed that the author i.e. Jonah Lehrer has taken the risk of revealing the beneficiaries of alcohol consumption in human life where most of the people know the evil aspects of the same (Centrinity Inc., â€Å"Newspaper Article Expectation Sheet†).  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Risk can appear in the form of choosing highly controversial topic or subject. Writing on controversial topic can raise significant risks in terms of raising arguments from the readers on any opinion or oversight of the writer. The author also undertakes this risk of writing on a highly debatable topic and dared his viewpoint about how alcohol can provide benefits to people. Biasness is the other aspect of writin g which can generate risk in writing. Any sort of writing must demonstrate both positive as well as negative aspects of a chosen issue or subject so that it can avoid any misperception or prejudice. In the article of Jonah Lehrer, it can be observed that the author has described both favorable and unfavorable aspects of consuming alcohol. He also described alternative approaches for improving the lifestyle of the people. A good article demonstrates both aspects of a subject without making a final judgment. Hence, it has been observed in the article, that the author.... sort of writing must demonstrate both positive as well as negative aspects of a chosen issue or subject so that it can avoid any misperception or prejudice. In the article of Jonah Lehrer, it can be observed that the author has described both favorable and unfavorable aspects of consuming alcohol. He also described alternative approaches for improving the lifestyle of the people. A good article demonstrates both aspects of a subject without making a final judgment. Hence, it has been observed in the article, that the author did not provide any judgment and delivered impartial standpoint about the merits and demerits of alcohol consumption (Centrinity Inc., â€Å"Newspaper Article Expectation Sheet†). There exists significant difference in written language and oral language (Ferraro and Palmer, â€Å"Differences Between Oral and Written Communication†). Since 19th century, there has been comprehensive change in language both in written as well as in verbal communication modes. In 21st century, as several new social classes begin to utilize written mode and their requirement for reading and writing increased, the demand of written language has been increased at large. There are several language norms which are related with different societal layers prevailing in a culture. In this regard it can be said that there pertain three language norms namely standard language, regional language and local language. Among these three languages, standard languages are directly associated with ordinary written standard. The execution of standard language has strengthened throughout the period of 20th century. The local languages had lost their importance during this period because of increasing standardization in schools and universities. Furthermore, the rising geographical and social

Saturday, November 2, 2019

Outline and critically discuss the statutory and common law examples Essay

Outline and critically discuss the statutory and common law examples of 'lifting the veil' on corporate personality - Essay Example There are several statutory examples in which the courts are prepared to lift the veil of the corporation. For example under the Proceeds of Crime Act 2002, in which the court can make a confiscation order against a convicted criminal has been used to lift the corporate veil.3 Guidelines have been established setting forth the limitations for which confiscation orders can be made that lift the corporate veil. It was held in R v Seager by Aikens LJ that under the criminal law there are three circumstances in which the corporate shield may be lifted. Firstly, if it is established that the convicted criminal attempted to hide his criminal activities and the proceeds of those activities behind the corporation’s separate legal personality, the veil may be lifted.4 Secondly, the corporate veil may be lifted in cases where the convicted criminal committed crimes constituting the criminal offence for which he/she is convicted. Finally, the shield may be lifted where the â€Å"transaction or business structures constitute a ‘device’, ‘cloak’, or ‘sham’, i.e. an attempt to disguise the true nature of the transaction†.5 In other words, the Proceeds of Crime Act 2002, will be used in instances where it is clear that the company was used as an instrument in crime for either evading criminal liability or for hiding the proceeds of crime.6 There are several other statutes, particularly revenue statutes where the corporate veil is lifted for the collection of taxes. Moreover, the corporate veil can also be lifted under the Landlord and Tenant Act 1954 and Trading with the Enemy Act 1939.7 Both statutes are used to determine whether or not the individual and the company are so intricately tied that it is difficult to distinguish between the two.8 The statutes considered here are the Insolvency Act 1986 and the Companies Act 2006. There are four examples under the Insolvency Act 1986 in which the corporate veil may be lifted. Under Section 122(1)(g),

Thursday, October 31, 2019

Literary Response to Passage from The Story of My Life by Helen Keller Essay

Literary Response to Passage from The Story of My Life by Helen Keller - Essay Example In literary works, however, where different perceptions, feelings and moods are to be conveyed alongside pure facts, analogies can be used to make the text more interesting, memorable and evocative for the reader. In this case the analogy of the ship is a good example of how the author uses language to represent emotional as well as factual elements in her life story. The passage occurs on the first page of Chapter IV in the book, and relates the child Helen Keller’s anticipation of meeting her teacher Anne Sullivan. It starts with a direct question to the reader: â€Å"Have you ever been at sea in a dense fog†¦Ã¢â‚¬  and it aims to represent the loss of human senses and the feeling of helplessness that this brings. In English the term â€Å"at sea† can be used literally, to mean undergoing a voyage on water, or figuratively, meaning that someone has lost his or her bearings, and is drifting far from land. Since it is difficult to imagine being blind and deaf as an actual experience, the analogy of standing on a ship in fog serves to illustrate what it feels like. Inanimate objects like the ship, take on human characteristics: â€Å"the great ship, tense and anxious, groped her way†¦Ã¢â‚¬  Just as the ship has â€Å"no way of knowing how near the harbor was† so Helen Keller had no idea what was about to happen to her. The ship is personified here, and this encourages the reader to step into the role of a ship heading for harbor. It is clear that Helen Keller’s imagination is doing its best to make up for the lack of sights and sounds to give clues to what is happening all around her. In the middle of the passage the author explains what the analogy of the ship means: â€Å"I was like that ship before my education began.† By using this statement as a key to the text, the reader can figure out that the ship is Helen Keller, the harbor is the safety and security that she found in the teachings and loving care that h er teacher brought her. A very interesting part of the analogy is found in the expression â€Å"a tangible white darkness shut you in.† This is an unusual expression because it makes reference to the human senses in an apparently contradictory way. Darkness is not normally something that you can touch, and so the word â€Å"tangible† is out of place, and furthermore, the adjective â€Å"white† is not usually used to describe darkness. This collocation sounds wrong, because the whole point about darkness is that it is precisely not white. Helen Keller deliberately places these contradictory words together because she is trying to find a way of describing the phenomenon of being deaf and blind. By mixing the sense of touch with an unusual use of color, she is emphasizing the way that a deaf and blind person uses other senses to imagine the way that the world is. This is a very inventive usage, and shows the author’s literary skill. The point is further expa nded when she links the word â€Å"light† with the word â€Å"love† in the phrase â€Å"the light of love.† The darkness she suffered as a child was also a spiritual one, and the analogy of a ship sailing into a harbour full of light conveys a sense of arrival to safety after a long spell of being afraid of the unknown. By addressing the reader directly, and using the ship analogy, Helen Keller depersonalizes her own suffering, but at the same time conveys the emotions she felt, and this is a very skilful use of the technique of analogy.

Tuesday, October 29, 2019

The Territorial Dispute over Dokdo Essay Example for Free

The Territorial Dispute over Dokdo Essay Dokdo is also recognized as the Liancourt Rocks. It consists of two tiny rocky islets, which are encircled by 33 smaller rocks. The Dokdo islets are situated around 215 kilometers off the eastern border of Korea. The two Islets that make up Dokdo are known as Suhdo and Dongdo. The estimated entire surface area covered by Dokdo is 0. 186 square kilometers. Both rocks that make Dokdo, actually are the remains of a prehistoric volcanic hollow and are a asylum for Petrels and black-tailed gulls and more than a few partially prevalent plants. The Liancourt Rocks is known as Tokto in Korea and it is known as Takeshima in Japan. Sovereignty over the isles is contested between Japan and South Korea. South Korea has commanded Dokdo since July 1954. Both the Korean and Japanese names have altered from time to time. Both of the countries claim an extensive historical and geographical connection with the isles. With this claim, the question that emerges is that why it is so important that both the countries are fighting for the small islets. The name given to the Dokdo, i. e. Liancourt Rocks has come from the French whaling ship Liancourt, which represented the islets in 1849. The rationale behind this fighting is that both the countries have several concerns regarding the Dokdo’s surrounding waters and seabed including areas that may embrace some 600 million tons of natural gas. This gas hydrate can become the next period’s energy origin. In addition, seafood is also the imperative resource for both the countries. The Korean Japanese Claims Koreans claim that Dokdo is an constitutional dominion of Korea as it has been a part of Korean territory since 512 A. D. The first Japanese had written a record on Dokdo and the Records on observations in Onshu have been published in 1667, which admit the fact that Koreans have right over Dokdo. The Japanese declare that they had held Dokdo in the Japanese Empire in 1905. This act of Japanese was opposed by Koreans as they said that Japanese are taking advantage of Koreas political weakness vis-a-vis. Koreans rightfully argue for the Dokdo as at the time when Japan declared that they were containing Dokdo into their empire, Korea was not able to effectively protest the Japanese action because Japan had previously taken charge of the foreign matters of Korea by means of the Protectorate Treaty of 1905, which is also known as the Eulsa Treaty or the Second Japan-Korea Agreement. The confirmation of the treaty itself had been impelled on Korea by the Japanese commission, which shows that Japanese were wrong in their claim to Dokdo. All the history of Dokdo and both the countries’ claims represents the Korean side and also points out that the Japanese did not notify the Korean Government of their claim until 1906. In 1906, Korean officials at both confined and nationwide levels recognized the facts and documented the Japanese action as an encroachment of Korean sovereignty. On the other hand, due to the loss of their nation’s freedom and foreign matters potentiality, no action was taken by them. In 1947, the Japanese Foreign Ministry mentioned the U. S. occupation authorities regarding Japan’s assert to reign over both Ullung and Dokdo Island. Since then, throughout the peace treaty negotiations, Japan desired to decide U. S. notion pertaining to the island. The Japanese ministers refused Korea’s ownership on the bases that there was no existence of the Korean name on the island, which is quite wrong. Japanese also tried to regain the Dokdo during the negotiations of the peace treaty, but they were failed. Dokdo’s sovereignty was not decided by the peace treaty due to the weaknesses of the president of the Republic of Korea, who did not efficiently concentrated his government’s attending on the ownership of Dokdo over Korea’s territorial pertains. Government of Korea never daunted to allow for a scholarly study of the Korean historical record on Dokdo and due to this, it had faced an unresolved dispute from Japanese, whereas Japanese had undertaken an extensive study on the history of the island to which Japan had used as the basis for its claim regarding its sovereignty over Dokdo. Due to all these weaknesses of Korea, they are not able to prove records in their favor, but all these things do not matter as the truth is this that the Dokdo ownership truly lies in the hands of Koreans. References Dokdo History. (2007). Retrieved March 27, 2009, from http://english. dokdohistory. com/dokdo-history/dokdo-administrative-district. html Dokdo or Takeshima. (2009, February). Retrieved March 27, 2009, from http://www. boston. com/bigpicture/2009/02/dokdo_or_takeshima. html The Territorial Dispute over Dokdo. (2008). Retrieved March 27, 2009, from http://www. junanworld. pe. kr/595 Lovmo, M. S. The Territorial Dispute over Dokdo. Retrieved March 27, 2009, from http://www. geocities. com/mlovmo/page4. html A Brief Background of Dokdo Takeshima Island. Retrieved March 27, 2009, from http://www. dokdo-takeshima.com/ Dokdo: The Territorial Dispute between Japan and South Korea. Retrieved March 27, 2009, from http://www. pages. drexel. edu/~tm76/politics. doc Dokdo East Sea. (2009). Retrieved March 27, 2009, from http://www. korea. net/issues/issue_dokdo_eastsea. asp? from=dokdo_eastsea The Far East of the Korean Territory. (2004). Retrieved March 27, 2009, from http://www. dokdocorea. com/ The History of Dokdo. (2007). Retrieved March 27, 2009, from http://www. dokdocorea. com/report/history_dokdo. pdf Dokdo in the East Sea of Korea. (2005). Retrieved March 27, 2009, from http://www.indymedia. org. uk/en/regions/london/2005/03/307419. html Disputes over Ullungdo and Tokdo at the End of the 17th Century. Retrieved March 27, 2009, from http://www2. gol. com/users/hsmr/Content/East%20Asia/Korea/Dokto_Island/History/Shin_Yong-ha_3. html Japans Unfounded Territorial Claims about Dokdo Dispute. (2007). Retrieved March 27, 2009, from http://english. dokdohistory. com/dokdo-history/dokdo-dispute. html Weinstein, M. (2006, May). South Korea-Japan Dokdo/Takeshima Dispute: Toward Confrontation. Japan Focus. Retrieved March 27, 2009, from http://japanfocus.